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Nielsen’s TV ratings are in limbo. It’s time to tune in to more accurate viewer data.

Another fall television season has arrived, bringing with it the usual assortment of new series and returning favorites. But this particular fall season kicked off with a dramatic plot twist:…

Business, Civis Data Science
Driving QSR customer loyalty with data centralization

Over 80 percent of restaurants are turning to technology — everything from online payments to reservation and inventory apps to in-store ordering systems. But few quick-service operators are successfully harnessing…

Business, Quick Service Restaurant
Four reasons why data analytics are essential to QSR success

The quick service restaurant segment’s adoption of digital tools to improve operations and customer experience has resulted in troves of customer data from disparate systems — from POS and inventory…

Business, Quick Service Restaurant
Highlights and insights from the 2021 Data for Gov Summit

Public sector organizations work with more data than ever before, and while this information presents tremendous opportunities, it also poses unprecedented challenges. Civis Analytics’ Data for Gov Summit, held virtually…

Company News, Public Sector
Memo to vaccine advocates: Stop trying to scare the unvaccinated. It doesn’t work.

The team at Civis has conducted a series of studies over the past year to gauge how members of the public respond to different types of messages encouraging them to…

COVID-19, Healthcare, Public Sector
How The Bail Project unlocks the power of data to win bipartisan support for criminal justice reform

The Bail Project, a nonprofit that provides no-cost bail assistance and pretrial support services for low-income individuals, partnered with Civis Analytics to determine the persuasiveness of its bail reform messages.…

Nonprofit
COVID’s resurgence fuels renewed fears — and jumpstarts vaccination rates

What a difference two months makes. A rising number of Americans are expressing grave concerns about the COVID-19 pandemic, a threat that earlier this summer appeared to be subsiding throughout…

COVID-19
How Los Angeles taps its 311 call data to bring more power to the people — and build more trust with city hall

It’s been 25 years since 311 non-emergency telephone services launched in the U.S., bringing citizens a dedicated three-digit number for accessing municipal information, lodging complaints, and making neighborhood maintenance requests.…

Civis Data Science, Public Sector
Highlights and insights from the Data for Good Summit

Civis Analytics’ Data for Good Summit, held virtually June 2-3, 2021, presented a wide-ranging program of data-focused interactive sessions and expert insights developed expressly for organizations in the nonprofit and…

Nonprofit
Data centralization for federated nonprofits made easy

Federated organizations ingest overwhelming volumes of data — everything from intelligence on their beneficiaries to transactional information about their donors and supporters.  Many federated nonprofits are not swimming in data,…

Nonprofit
How Civis simplifies data centralization for federated nonprofits

Data that is fragmented — siloed, duplicated, and scattered like leaves — is data without purpose or impact.  A clear, comprehensive understanding of the data at an organization’s fingertips is…

Nonprofit
Data privacy or personalization? For consumers, the choice is clear

The rules of online engagement are changing — fast.  A year after declaring its plans to halt support for third-party cookies in its Chrome browser, Google recently announced that beginning…

Civis Data Science
What to say — and what not to say — to change the minds of vaccine skeptics

Five months after critical care nurse Sandra Lindsay entered the history books as the first U.S. recipient of the COVID-19 vaccine, 44.7 percent of her fellow Americans have received at…

COVID-19, Healthcare
How data helped Houston Food Bank nourish the community during the Texas power crisis

When the snow and ice paralyzed southeast Texas, Houston Food Bank leaped into action.  The nation’s largest food bank in terms of distribution, Houston Food Bank presently serves about 124,000…

Nonprofit
Which Americans are still hesitant to take the COVID vaccine — and how to change their minds

Four months after the FDA authorized emergency use of the first COVID-19 vaccine, President Joe Biden announced he is directing states to offer vaccines to all American adults by April…

Civis Data Science, COVID-19, Healthcare
Deliver the right message to the right audience at the right time, every time

Think you know what audiences are thinking? Think again. Just ask Fellow Americans. The nonprofit organization, which partners with a wide range of creatives to develop white-label campaign ads supporting…

Civis Data Science
Three lessons from the Biden paid media team for more impactful, authentic messaging

More than 80 million Americans voted to elect Joe Biden, a record turnout fueled by a data-driven paid media campaign that delivered simple, authentic, and powerful messages to the exact…

Civis Data Science
Five data-driven steps for more effective, more persuasive COVID-19 vaccine messaging

There’s a lot of talk about how to talk about the COVID-19 vaccine -- how to cut through the rumors, misinformation, and conspiracy theories to persuade people to take the…

Civis Data Science

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