Privacy Policy

This Privacy Policy describes how Civis Analytics, Inc. (“Civis” or “we”) processes, collects, and uses personal information in connection with our products and services (“Civis Products and Services”), our normal course of business, including sales and marketing activities, and your use of our website, except as otherwise set forth herein.

Personal information broadly refers to information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or household, either alone or when combined with other personal or identifying information.

Because this Privacy Policy describes our privacy practices for Civis Products and Services, our normal course of business, and your use of our website, some parts may not apply to you.

This Privacy Notice does not apply to (i) personal information about consumers (outside of account holders or employees/agents of Customers that use the Civis Products and Services) that our business customers upload, submit or otherwise make available to Civis in connection with their purchase and use of Civis Products and Services, including Civis Platform; (ii) information that is aggregated, anonymous or does not otherwise identify individuals; or (iii) personal information that we collect and process in connection with our recruitment and employment activities, which is covered under our Employee and Applicant Privacy Notice.

Customer Data Shared With Us

We provide Civis Products and Services to business customers (“Customers”). Our processing of data provided by Customers is governed by our agreement with the relevant Customer. Customers’ data is the property of our Customers and the rights we have in their data are the rights that they grant to us when we process their data. Personal information collected by our Customers is subject to the privacy policies of the Customers that collected and shared the personal information with us.

Civis permits Customers to use the Google API to access, edit, and present data stored in their own Google BigQuery servers via the Civis Platform. Civis’s use of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements, as applicable.

Information We Collect About Individuals

Information that we collect from or about you includes information you provide to us, information we collect automatically, and information we collect from third-party sources.

Information You Provide to Us

When you interact with Civis, including when you request information about Civis Products and Services, communicate with our team, take part in our sales and marketing activities or events, purchase or use Civis Products and Services on behalf of your organization, including create your account or submit customer support requests or voluntarily participate in our surveys, we may collect the following information:

• Contact information (or “identifiers”), such as your name, email address, mailing address or telephone number
• Account information we use to identify you and/or to provide or maintain your Civis Products and Services, such as username and password
• Demographic information (including “protected classification characteristics”), such as date of birth, age, ancestry, national origin, sex / gender, marital or familial status, political affiliations or activities, veteran or military status or disability
• “Sensitive” personal information such as racial or ethnic origin, citizenship or immigration status, sexual orientation, religious or philosophical beliefs or medical condition
• Educational and professional information, including your education and employment history, job title, and company name
• Commercial information, including purchasing or consuming histories or tendencies
• Interest information and your preferences regarding people, places, concepts, products, events, etc.
• Any other information you provide to us

Information We Collect Automatically When You Use Civis Products and Services or Visit Our Website

Through cookies, clear GIFs, pixels, embedded scripts, and other tracking technologies that we or our service providers use to track, manage, and compile statistics and analytics on user activity on Civis Products and Services, our website, linked websites, our social media accounts, and in marketing and sales emails we send, we may collect the following information:

• Information about how you use Civis Products and Services, including information about your account (e.g., username, email address), information about your activities within Civis Products and Services, such as the pages, features or content you access or use, time spent on those pages, features or content, commands executed, and other statistical information about your use of Civis Products and Services
• Information about how you access or use our website, including the date and time of your access or use, how long you visit our website, links you click on, and the pages, features or content you access or use
• The type of web browser you are using (for example, Chrome, Safari, Firefox) and browser language
• The type of device you are using (for example, whether you’re on a mobile phone) and its operating system
• Your Internet Protocol (IP) address
• Other geolocation, internet or other electronic network activity data
• General location information, such as city or ZIP Code, that correlates with your use of Civis Products and Services or our website

Except with respect to California, Colorado, Connecticut, Montana, Nebraska, and New Hampshire consumers who use the Global Privacy Control (GPC, learn more here: https://globalprivacycontrol.org/) in relation to cookies, we do not respond to “Do Not Track” signals or similar signals sent from browsers.

Information We Collect From Third Parties

Civis obtains information from various third parties, including from:

• Government entities that offer public records, including census data, real property records, voter records, court records, assessor information, tax rolls, and telephone and web directories
• Consumer data providers that offer demographic, interest, purchase, voter files, and other consumer data and inferences
• Social networks, such as Meta, and other publicly available data
• Resellers, distributors, and other business partners
• Advertising and marketing companies
• Telecommunications providers
• Security and fraud detection service providers

We may collect the following information from these third parties:

• Contact information (or “identifiers”), such as your name, unique personal identifier, email address, mailing address or telephone number
• Demographic information (including “protected classification characteristics”), such as date of birth, age, ancestry, national origin, sex / gender, marital or familial status, political affiliations or activities, veteran or military status or disability
• “Sensitive” personal information, such as racial or ethnic origin, citizenship or immigration status, sexual orientation, religious or philosophical beliefs or medical condition
• Interest information and your preferences regarding people, places, concepts, products, events, etc.
• Educational and professional information, including your education and employment history, job title, and company name
• Commercial information, including purchasing or consuming histories or tendencies
• Geolocation information
• Inferences, including predictions relating to you and/or your household, and predictions about your preferences, characteristics, behaviors, attitudes, intelligence, abilities, and aptitudes

Our Purposes for Collecting the Information

Civis Products and Services and website

• To provide, maintain, deliver, operate, and support Civis Products and Services, including inference models and scores, and our website
• To develop, enhance, update or improve Civis Products and Services and/or create new products, services or features
• To understand how Customers and/or visitors access and use Civis Products and Services, our website, our marketing/sales emails, and/or our social media accounts
• For market research, analytics, and development purposes

Account management and customer service

• To create and maintain your Civis Platform account, including to authenticate your account credentials
• To send you notifications about Civis Products and Services, including technical notices, updates, security alerts, administrative messages, and invoices
• To provide customer support, including respond to your questions, comments, and requests, including to keep in contact with you regarding the Civis Products and Services you use
• For billing, payment or account management

Marketing

• For marketing, advertising, and promotional purposes, including to contact you about Civis Products and Services we think may interest you, as well with special offers, promotions, news, and newsletters
• To follow up with you after you have communicated with us, including attended an event with us
• To display, optimize, and provide personalized advertisements
• To measure marketing and advertising effectiveness  

Security, legal, and compliance

• To implement and maintain security, anti-piracy, and fraud prevention initiatives
• To investigate, detect, prevent, monitor or take action relating to actual or potential security issues, potential illegal activities or violations of our policies or agreements, including this Privacy Policy and our Terms and Conditions
• To comply with applicable legal or regulatory obligations, including to respond to a subpoena or court order, to cooperate with law enforcement or other governmental investigations, and as part of legal proceedings
• Where we believe it is necessary to protect you, us or others

Other

• For other legitimate interests and/or lawful business purposes, including to conduct surveys and to provide reports to prospective partners, service providers, and others
• For other purposes, where you have given consent

How We Disclose the Information

We may disclose your information described above with the following third parties:

• Service providers who assist us in providing and maintaining Civis Products and Services, including through sales and marketing, customer support, data storage, analytics, and billing or operational services, subject to confidentiality and data security obligations
• Services providers who assist us in securing and protecting Civis Products and Services and our network, including through detecting and preventing security incidents, fraud or other illegal or malicious behavior
• Agents or service providers who aid or support Civis business activities or provide products or services requested by Customers
• Business partners, including resellers, distributors, and/or referral partners, who may resell Civis Products and Services to Customers or prospects
• Marketing and advertising partners, including those who facilitate, organize or sponsor Civis events
• In connection with a merger, sale, financing or reorganization of all or part of our business or in the context of related business negotiations
• When we believe in good faith that disclosure is necessary to protect or defend the rights, safety or property of Civis, Customers, you or others
• When you instruct us to do so or you have consented to the disclosure of your information with third parties
• As required by law, such as to comply with a subpoena or other legal process