Understand Your Audience’s Journey Archives | Page 2 of 2

How Government Can Use Better Outreach to Aid Constituents

Note: An earlier version of this article was published on GCN.com. The $46.5 billion Emergency Rental Assistance program — created to assist U.S. households unable to pay rent or utilities…

Blog Post

Series of three icons depicting Convenience, Off-premise, and Data

What’s next for QSRs: Three strategies to boost success in 2022 and beyond

From the meteoric rise of digital ordering to the aggressive expansion of outdoor dining, the COVID-19 pandemic has drastically changed the ways in which quick-service restaurants operate — and left…

Blog Post

A pie chart of different kinds of activities/life events

How QSRs can use audience segmentation to supersize marketing impact

With nearly 200,000 quick-service restaurants across the U.S., grabbing — and holding — the attention of consumers is no easy feat. Yet as more quick-service restaurants become data-driven, the ability…

Blog Post

Mid-Level Donors: Using Data Science and Civis Platform to Upgrade Donors

There’s one immutable fact in fundraising: it’s easier to get an existing donor to give again than it is to convince a new donor to give for the first time. But how do you convince those existing donors to give more than they ever have, or with more regularity? In this on-demand session, the Human Rights Campaign’s (HRC) Deputy Director of Data and Analytics, Summer Putnam, will walk you through how the organization utilized Civis Platform to identify and upgrade donors to a higher tier of giving.

Blog Post

The more you know: how third-party data delivers a complete QSR customer picture

How well do you know your customers? We mean, really know them. Not just how they behave when interacting with your quick-service restaurants, but what they do when they’re out…

Blog Article

Person behind the counter of a coffee shop assisting a customer with checkout.

Using Data To Intensify QSR Customer Loyalty

Fast food consumers hunger for greater personalization and expanded digital options. Here’s how a major U.S. breakfast chain leverages its first-party data to satisfy that demand, develop new products and services, and nurture fierce devotion.

Blog Post

Empowering the Public Sector with Data Science

Every day, state, county, and municipal governments improve citizen-facing services through the power of data science. Although it might sound complicated, “data science” simply means leveraging technology to find patterns in data. Identifying these patterns helps organizations better understand their business, communities, or the environment in which they operate.

Research Report

Understanding Retail Clinic Patients

In the last decade, the number of U.S. retail clinics — medical clinics located in other businesses, such as grocery stores or pharmacies — has grown significantly. By 2017, the number of retail clinics grew almost 5x since 2006, and total sales by retail clinics grew 3x between 2010 and 2016.

Research Report

Meeting Demand for Telehealth

Telehealth, also referred to as virtual healthcare, is remote medical care delivered using technology such as videoconferencing, audio, or chat, is yet another alternative option for patients besides seeing an in-office physician or a hospital. Proponents believe that virtual care can enhance the patient experience, reduce costs, and increase access to medical care, especially in remote rural areas where there are fewer physicians and hospitals.

Research Report

Data Integration & Identity Resolution for the Human Rights Campaign

THE CHALLENGE The Human Rights Campaign (HRC), the nation’s largest civil rights organization working for LGBTQ equality, had millions of records in its CRM database and an increasing number of…

Case Study

Optimizing Media Strategy for Discovery, Inc.

THE CHALLENGE Every media company today is under increasing pressure to optimize their marketing dollars to retain and increase viewership. Discovery, Inc. is a global leader in entertainment, with 19…

Case Study

Illinois Office of the State Treasurer Case Study

Illinois State Treasurer Mike Frerichs has always been passionate about improving higher education. He served as chairman of the Illinois Legislature’s Higher Education Committee and ran for treasurer on a…

Case Study

Nonprofit Trends Across the U.S.

Here at Civis, we’re curious, and we like numbers. Sometimes, just for fun, we’ll pull publicly available data and see what interesting macro trends we can find. At the end of 2018, we were looking at IRS 990 data (public information on nonprofit performance) and thought “hey, wouldn’t it be cool to share our findings with more people?” So we brought in our friends at Fast Company, shared the numbers, and let them take it from there.

Research Report

Understanding Nantucket’s Variable Population With Data

THE CHALLENGE Understanding the demographics of a vacation destination Nantucket’s population soars to 45,000+ each summer, but the Census Bureau maintains that 11,229 permanent residents live on the island. Without…

Case Study

Robin Hood Case Study

Robin Hood has one objective: Alleviate poverty in New York City. The organization partners with more than 200 nonprofits and identifies ways to help the poor. One of Robin Hood’s…

Case Study

How Civis Platform helped transform CRM strategy at Pampered Chef

Pampered Chef is the premier seller of high-quality kitchen solutions, and for every item sold, there’s a data point about the product and who bought it. As the company grew,…

Case Study

FDNY Case Study

In 2017, the New York Fire Department set out to recruit a more diverse group of applicants for the firefighter exam than ever before. This mission was made more difficult…

Case Study

How Government Can Use Better Outreach to Aid Constituents

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