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Nielsen’s TV ratings are in limbo. It’s time to tune in to more accurate viewer data.
Nielsen’s TV ratings are in limbo. It’s time to tune in to more accurate viewer data.

Another fall television season has arrived, bringing with it the usual assortment of new series and returning favorites. But this particular fall season kicked off with a dramatic plot twist:…

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variable data on different devices for a personalized experience to meet the demands of customers
Driving QSR customer loyalty with data centralization

Over 80 percent of restaurants are turning to technology — everything from online payments to reservation and inventory apps to in-store ordering systems. But few quick-service operators are successfully harnessing…

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Four Reasons Why Data Analytics Are Essential to QSR Success
Four reasons why data analytics are essential to QSR success

The quick service restaurant segment’s adoption of digital tools to improve operations and customer experience has resulted in troves of customer data from disparate systems — from POS and inventory…

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Case Studies: Go Deep On How Civis Transforms Data

Person behind the counter of a coffee shop assisting a customer with checkout.
Using Data To Intensify QSR Customer Loyalty

Fast food consumers hunger for greater personalization and expanded digital options. Here’s how a major U.S. breakfast chain leverages its first-party data to satisfy that demand, develop new products and services, and nurture fierce devotion.

Case Study
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Using Data Science for User-centric Design in Food Stamp Signups

mRelief, a non-profit working to increase access to SNAP benefits (food stamps), in collaboration with data science firm Civis Analytics, today released new research quantifying how a more flexible benefits application…

Case Study
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Persuading Illinois Residents to Wear Masks to Halt COVID-19’s Spread

THE CHALLENGE Wearing a mask is one of the most critical steps citizens can take to reduce the spread of COVID-19. But as of June 2020, only 66% of Illinois…

Case Study

Whitepapers: Learn More to Do More

Build a Disciplined Data Science Team

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The Civis Guide to Analytics Maturity

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With Opioid Addiction Treatments, Education is Key

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