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    Paradata, n.

    Data about how surveys are run and the process of collecting survey data or data sets (like click counts on each question, time taken to submit the response, or overall time spent on the survey).

    Sample Size (n size), n.

    Sample size refers to the number of subjects in a statistical sample and is used to make observations about the larger population from which the sample is drawn.

    3 Ways Product Managers Can Maximize Stakeholder Engagement

    A product manager is responsible for leading a cross-functional development team in building and iterating on a product. A big part of that responsibility is collaborating with people in your…

    Blog Article
    Experiments in Survey Research: Improving Questionnaire Design

    One of the biggest challenges in survey research is ensuring respondents provide accurate answers to survey questions. While it would be nice to believe people are careful and truthful in…

    Blog Article
    Key Takeaways from the 2021 Virginia Election

    Access the Analysis Work Email* First Name* Last Name* Please leave this field empty. Democrats lost significant ground in the Commonwealth of Virginia last night. In our postmortem survey we…

    Research Report
    Open Data, n.

    Open data is public information that can be freely used, reproduced, or redistributed by anyone, and often refers to scientific, biological, geographic, or civic databases.

    With Opioid Addiction Treatments, Education is Key

    The rate at which people are dying of opioid overdoses in America is accelerating. Medication-assisted treatment (MAT) alongside harm-reduction measures such as needle exchanges and supervised injection facilities have proven successful in other countries, but have failed to gain support in the U.S. We set up a Creative Focus test to determine where popular support currently stands on MAT and needle exchanges, and which messages impact support levels.

    Research Report
    Trap Question, n.

    A survey question embedded with some type of fake response, intended to catch satisficers who select an impossible or incorrect response option to the question — as a means of gauging respondent participation.

    Benchmark, n.

    An external point of reference — typical from well-respected longitudinal tracking surveys, such as ANES (American National Election Studies), GSS (General Social Survey) — or first person behavioral data from reputable organizations, like the Centers for Disease Control and Prevention or the Bureau of Transportation Statistics. Benchmarks are used to compare survey estimates for validation and accuracy.

    Identity Resolution and the Power of Unified Person-level Data

    Civis IDR: Your Answer to Siloed, Incomplete, Messy Data on the People who Matter Most Civis Identity Resolution (IDR) is a cloud-based application that links together person-level data from multiple…

    Blog Article
    Acquiescence Bias, n.

    A tendency to select a positive or agreeable response option rather than sharing one’s true feelings. Also known as agreement bias.

    Beyond the phrase “you are not your user”

    As we begin, I’d like you to take a moment to consider something very specific: the life and times of an astronaut. What is it like to be a person…

    Blog Article
    Driving donations with the right message for each audience

    Many nonprofits find themselves at a difficult impasse: while direct cash assistance may be the most effective way to support the communities they serve, it can also be the most…

    Blog Article
    Deliver the right message to the right audience at the right time, every time

    Think you know what audiences are thinking? Think again. Just ask Fellow Americans. The nonprofit organization, which partners with a wide range of creatives to develop white-label campaign ads supporting…

    Blog Article
    How to Create an Analytics Tech Stack That Maximizes the Value of Your Organization’s Data

    The modern analytics tech stack features a range of software tools to help nonprofit, advocacy, and political organizations better leverage the data they collect and make more informed, data-driven decisions.…

    Blog Article
    How Los Angeles taps its 311 call data to bring more power to the people — and build more trust with city hall

    It’s been 25 years since 311 non-emergency telephone services launched in the U.S., bringing citizens a dedicated three-digit number for accessing municipal information, lodging complaints, and making neighborhood maintenance requests.…

    Blog Article
    How national surveys can be an essential resource to your organization

    Over the past few years, I’ve been fortunate to speak to leaders at nonprofits and social good organizations — individuals with a relentless drive to shed light on important issues…

    Blog Article
    Attention Check, n.

    A survey question with explicit instructions directing the respondent how to answer properly to “pass” the question. This helps to flag respondents moving inattentively throughout the survey.

    Statistical Significance, n.

    Statistical significance is a determination made by data analysts that the results in a dataset are not due to random chance. Results are generally considered to be statistically significant when the p-value, which represents the probability that results have been determined by random chance and not a direct relationship, is 5% or less.

    Meeting Demand for Telehealth

    Telehealth, also referred to as virtual healthcare, is remote medical care delivered using technology such as videoconferencing, audio, or chat, is yet another alternative option for patients besides seeing an in-office physician or a hospital. Proponents believe that virtual care can enhance the patient experience, reduce costs, and increase access to medical care, especially in remote rural areas where there are fewer physicians and hospitals.

    Research Report
    Illinois Office of the State Treasurer Case Study

    Illinois State Treasurer Mike Frerichs has always been passionate about improving higher education. He served as chairman of the Illinois Legislature’s Higher Education Committee and ran for treasurer on a…

    Case Study

    Our Method. Your Mission. Let’s Collaborate.

    You have a unique audience to reach. Let’s make sure your message gets the engagement it deserves. That’s the heart of our method.