In scientific research, a RTC is considered to be the gold standard for experimental design because it allows for control over factors that are outside of the experiment’s purview. Research participants are randomly assigned to either be:
This structure allows researchers to accurately gauge the impact of each treatment in comparison to the control group to determine which is the best for the outcome or research goal in question.
ETL stands for “extract, transform, and load,” and is standard practice in data integration. Data is extracted from a source, transformed into an archivable format, and then uploaded to a database.
Structured data is data that has been formatted, defined, and organized to be easily accessible and understandable to humans and computers, usually in a standardized database.
The post-data collection process of adjusting datasets using a core set of variables, including demographics — like sex, age, race, and ethnicity, as well as educational attainment and geographic region — to correct any remaining imbalances between the survey sample and the population1 (even after the implementation of the upfront quotas). This is the final attempt to ensure representation in the survey, so the results can be properly and reliably applied to the entire population of interest.
This refers to the process of converting data between formats, often between different computer systems or databases.
You have a unique audience to reach. Let’s make sure your message gets the engagement it deserves. That’s the heart of our method.
