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What Political Campaigns Can Learn From Commercial Marketing Success

Whether promoting people (political candidates, for example), places (travel destinations), or things (consumer packaged goods), digital marketers of all stripes face many of the same fundamental challenges, like attribution issues…

Understanding Satisficers

Survey participants are sometimes dishonest in their responses, inattentive while answering, or in a rush to get through the questions. This behavior is called satisficing. The following post explores how satisficing affects survey results, how Civis neutralizes its impact, and which measures must be taken to address increasingly poor respondent data quality.

Civis Data Science
How data infrastructure investment transforms member-driven organizations

While data is an increasingly vital tool for member-driven organizations, too many of these groups are stymied by CRM systems that fail to deliver the features and functionality required to…

Civis Data Science, Nonprofit
Follow This Four-phase Process to Move Your Organization From Spreadsheets to Data Tools

Most organizations know the importance of data for effective decision-making. They want to get better data analytics capabilities into the hands of their staffers, and they want to build fully…

Business, Nonprofit, Political, Public Sector
Data-driven Best Practices for Nonprofit Donor Management

Building a cohesive strategy for donor management isn’t easy but it doesn’t have to be painful either. Success really comes down to two things:  Knowing who you’re talking to Knowing how…

Nonprofit, Research
How national surveys can be an essential resource to your organization

Over the past few years, I’ve been fortunate to speak to leaders at nonprofits and social good organizations — individuals with a relentless drive to shed light on important issues…

Civis Data Science, Research
Persuasion is the most important part of messaging. Here’s the right way to test for it.

Advertising is omnipresent in American life. Advertisers spent a total of $49.1 billion on television commercials in 2021, up 6 percent year over year, pitching everything from cars to crypto…

Business, Civis Data Science, Healthcare, Nonprofit, Political, Public Sector, Research
dbt at Civis Analytics

Abstract For data practitioners who use dbt — an open source tool that facilitates SQL data transformations — it’s hard to imagine a life without it. Data engineers and data…

Civis Data Science, Civis Engineering
How to Create an Analytics Tech Stack That Maximizes the Value of Your Organization’s Data

The modern analytics tech stack features a range of software tools to help nonprofit, advocacy, and political organizations better leverage the data they collect and make more informed, data-driven decisions.…

Business, Nonprofit, Political, Public Sector
How Civis Platform strengthens and simplifies data security for political campaigns

Six years after ​​Russian hackers leaked thousands of Democratic National Committee emails ahead of the 2016 presidential election, political campaigns remain firmly in the cybercrime crosshairs. While organizations of all…

Civis Data Science, Cybersecurity, Political
How Digital Inclusion Officials Are Closing the Digital Divide in America’s Biggest Cities

Summary: Digital inclusion — ensuring that all individuals and communities, including the most disadvantaged, have access to and use of critical information and communication technologies — is one of the…

Business, Digital Divide, Nonprofit, Public Sector
How Government Can Use Better Outreach to Aid Constituents

Note: An earlier version of this article was published on The $46.5 billion Emergency Rental Assistance program — created to assist U.S. households unable to pay rent or utilities…

Public Sector
Experiments in Survey Research: Improving Questionnaire Design

One of the biggest challenges in survey research is ensuring respondents provide accurate answers to survey questions. While it would be nice to believe people are careful and truthful in…

Civis Data Science, Research
Data is essential to closing America’s digital divide. Here’s the insight we need, and how to use it.

About 80 miles inland from the Gulf of Mexico, nestled between the Rio Grande River and the Mexican border, sits Pharr, Texas. Home to a fast-growing economy and a young,…

Business, Digital Divide, Nonprofit, Public Sector
How the Infrastructure Investment and Jobs Act will bridge America’s digital divide — and what more must be done

President Biden’s Infrastructure Investment and Jobs Act, passed in Nov. 2021, commits $65 billion to connecting America — to expanding dependable high-speed internet access to all corners of the U.S.,…

Business, Digital Divide, Nonprofit, Public Sector
What’s next for QSRs: Three strategies to boost success in 2022 and beyond

From the meteoric rise of digital ordering to the aggressive expansion of outdoor dining, the COVID-19 pandemic has drastically changed the ways in which quick-service restaurants operate — and left…

Business, Quick Service Restaurant
How and why the digital divide is more important than ever

They say a picture is worth a thousand words, and arguably no picture says more about the realities of digital inequality than a viral photo disseminated across social media in…

Business, Digital Divide, Nonprofit, Public Sector
How QSRs can use audience segmentation to supersize marketing impact

With nearly 200,000 quick-service restaurants across the U.S., grabbing — and holding — the attention of consumers is no easy feat. Yet as more quick-service restaurants become data-driven, the ability…

Business, Quick Service Restaurant

Our Method. Your Mission. Let’s Collaborate.

You have a unique audience to reach. Let’s make sure your message gets the engagement it deserves. That’s the heart of our method.