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    There’s one immutable fact in fundraising: it’s easier to get an existing donor to give again than it is to convince a new donor to give for the first time. But how do you convince those existing donors to give more than they ever have, or with more regularity?

    In this on-demand session, the Human Rights Campaign’s (HRC) Deputy Director of Data and Analytics, Summer Putnam, will walk you through how the organization utilized Civis Platform to identify and upgrade donors to a higher tier of giving.

    In this webinar, you’ll learn:

    • The challenges HRC faced in fundraising during a global pandemic, and how these were overcome.
    • The models the organization created to successfully identify potential mid-level donors.
    • How these models led to HRC’s most successful giving campaign to date.

    Title Card: Using Data Science and Civis Platform to Upgrade Donors

    Workflow diagram of a typical data ecosystem

    HRC's approach to upgrading donors during the pandemic when in-person events were not happening

    About The Speaker

    Summer Putnam is Deputy Director of Data and Analytics for the Human Rights Campaign, the largest civil rights organization in the country working for LGBTQ equality. With 3 million nationwide members and supporters, and a reach more than three times that size, HRC relies on Summer to help the organization make data-driven decisions that help accomplish its aggressive goals.

    About Civis Analytics

    At Civis, we take a science-first approach to solving business problems using person-level data. With a blend of proprietary technology and statistical advisory services, we help public and private sector organizations find, understand, and connect with the people they care about, so they can stop guessing and start using statistical proof to guide decisions. We know others use “data science” and “analytics” as buzzwords, but at Civis we don’t stand for fluff, and we will always deliver scalable products and technologies — not PowerPoints — to drive your business forward.