Case Studies: Data Measurement in Action

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Using Data To Intensify QSR Customer Loyalty

Fast food consumers hunger for greater personalization and expanded digital options. Here’s how a major U.S. breakfast chain leverages its first-party data to satisfy that demand, develop new products and services, and nurture fierce devotion.

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Using Data Science for User-centric Design in Food Stamp Signups

mRelief, a non-profit working to increase access to SNAP benefits (food stamps), in collaboration with data science firm Civis Analytics, today released new research quantifying how a more flexible benefits application…

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Data Integration & Identity Resolution for the Human Rights Campaign

THE CHALLENGE The Human Rights Campaign (HRC) is the largest civil rights organization in the country working for LGBTQ equality. In 2017, HRC had millions of records in its CRM…

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Optimizing Media Strategy for Discovery, Inc.

THE CHALLENGE Every media company today is under increasing pressure to optimize their marketing dollars to retain and increase viewership. Discovery, Inc. is a global leader in entertainment, with 19…

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Illinois Office of the State Treasurer Case Study

Illinois State Treasurer Mike Frerichs has always been passionate about improving higher education. He served as chairman of the Illinois Legislature’s Higher Education Committee and ran for treasurer on a…

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Understanding Nantucket’s Variable Population With Data

THE CHALLENGE Understanding the demographics of a vacation destination Nantucket’s population soars to 45,000+ each summer, but the Census Bureau maintains that 11,229 permanent residents live on the island. Without…

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Lyric Opera Case Study

Most arts nonprofits face a similar challenge: modify their programming and marketing efforts in order to manage aging audiences, technological disruptions, and changes in cultural consumption. Lyric Opera of Chicago…

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Persuading Illinois Residents to Wear Masks to Halt COVID-19’s Spread

THE CHALLENGE Wearing a mask is one of the most critical steps citizens can take to reduce the spread of COVID-19. But as of June 2020, only 66% of Illinois…

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Robin Hood Case Study

Robin Hood has one objective: Alleviate poverty in New York City. The organization partners with more than 200 nonprofits and identifies ways to help the poor. One of Robin Hood’s…

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Leveraging Data to Insure the Uninsured

A core pillar of Enroll America’s quest is to get people insured. After noticing that their current outreach efforts with their Get Covered America Program wasn’t lowering the uninsured rate,…

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How Civis Platform helped transform CRM strategy at Pampered Chef

Pampered Chef is the premier seller of high-quality kitchen solutions, and for every item sold, there’s a data point about the product and who bought it. As the company grew,…

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FDNY Case Study

In 2017, the New York Fire Department set out to recruit a more diverse group of applicants for the firefighter exam than ever before. This mission was made more difficult…

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