Improve the user experience. Harnessing third-party data helps you adjust your dining experience to reflect evolving customer needs and behavioral trends.
In October 2021, Wendy’s partnered with Google Cloud to leverage data analytics and artificial intelligence to improve in-restaurant experiences for both customers and employees — everything from accelerating drive-thru transactions to anticipating return customers’ favorite meals to preventing burgers from burning on the grill.
Janet Kennedy, Google Cloud vice president, North America regions, told The Wall Street Journal that its BigQuery data warehouse will allow Wendy’s to combine data on sales, locations, products, and consumers with third-party information from delivery partners, social media platforms, and other sources. Wendy’s can then layer on Google’s own data (from core products like search, maps, and advertising) to determine how, for example, weather correlates with ice cream sales in the Southern California market.