Organizations ingest data from a multitude of systems and sources. Consolidating and cleaning this data is essential to extracting its value and deriving essential insights.
audience measurement, activation, and attribution
Designed for both data scientists and non-technical decision makers and stakeholders.
Civis Platform is your foundation for customer insight, business intelligence, and strategic innovation — empowering you to make informed decisions with absolute confidence.
Platform makes it easy for organizations like yours to import, manage, transform, analyze, and report on their data. Core Platform features include:
Identity Resolution, which ingests one or more customer data sources and finds matches among the records they contain, identifying duplicates within and across sources to determine which sets of records correspond to the same individuals.
Data Appends, which take a company’s existing customer files and matches them against a larger third-party database, adding any missing information and filling in any gaps. Users can supplement existing data files or create new audiences for more accurate targeting on a broader scale.
Audience Center, which offers a single source of truth for data-driven customer segmentation, prioritization, and targeting. Users can build and deploy predictive models to generate fresh insights into customers, determine where to find these people, and identify the messages that resonate and motivate.
Put our data expertise to work for you. With unique surveys, field expertise, and consulting and training, we’ll make sure you get the most out of the platform (and even use it for you!)
How persuasive are your ads with your most important audiences? Find out. Media Measuring is an easy to use online message testing tool that helps organizations deliver the right message to the right people at the right time.