There’s one immutable fact in fundraising: it’s easier to get an existing donor to give again than it is to convince a new donor to give for the first time. But how do you convince those existing donors to give more than they ever have, or with more regularity? In this on-demand session, the Human Rights Campaign’s (HRC) Deputy Director of Data and Analytics, Summer Putnam, will walk you through how the organization utilized Civis Platform to identify and upgrade donors to a higher tier of giving.