Publicly-available data on COVID-19 case counts and positivity rates might not be as accurate with the prevalence and use of at-home test kits. Civis's own Ryan Jewell went to find out if a data gap exists and how to fill it with survey data.
Pampered Chef is the premier seller of high-quality kitchen solutions, and for every item sold, there’s a data point about the product and who bought it. As the company grew, so did its stores of information. The team had a lot of reporting, but it lacked the true data-driven insights they needed to build CRM strategies and influence decisions.
As their pool of customers grew, the team at Pampered Chef realized how they could benefit from leveraging their consumer’s data to make strategic decisions. Since data existed in many silos of the company, the team at Pampered Chef understood that they first needed to consolidate this data in one unified place.
That’s when the team started looking for an analytics platform. Civis Platform met all their needs:
In just eight weeks, Pampered Chef implemented Civis Platform and launched their database, which provided direct access to the information and insights they needed.
The holistic database in Civis Platform lets the entire team work from the same data, in real-time. From defining valuable segments to in-depth analyses, Pampered Chef can now shape its CRM strategies and broader business decisions with the right data.