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Which Americans are on the wrong side of the digital divide?

Civis Analytics set out to remedy this dearth of reliable data on the nation’s digital divide, using our always-on national survey infrastructure to collect insights government agencies can use to more effectively and cost-efficiently address the digital needs of the communities they serve.

Research Report
2020 Senate Creative Testing Analysis

Market segments are crucial to any data-driven campaign effort: whether it’s direct marketing, fundraising, relationship building, or a product launch, segmentation ensures that the right messages get to the right individuals, and in just the right way. Many nonprofits already understand the importance of segmentation. But what they often don’t realize is there are cutting-edge approaches available that significantly upgrade their existing segmentation strategies.

Research Report
How nonprofits can elevate market segmentation strategies with data science

Market segments are crucial to any data-driven campaign effort: whether it’s direct marketing, fundraising, relationship building, or a product launch, segmentation ensures that the right messages get to the right individuals, and in just the right way. Many nonprofits already understand the importance of segmentation. But what they often don’t realize is there are cutting-edge approaches available that significantly upgrade their existing segmentation strategies.

Research Report
Surveying SCOTUS post-Breyer: Current Perceptions and Potential Appointments

When Supreme Court Justice Steven Breyer announced his retirement, he commanded far more media attention than might be expected for a man known to fewer than half of U.S. adults (46%). As President Biden considers his choice for the next Supreme Court justice nominee, Civis Analytics surveyed 1,882 U.S. adults from January 28–31, 2022, to understand perceptions of the current court and what considerations are important in choosing a nominee.

Research Report
Key Takeaways From the New Jersey 2021 Elections

Based on a very strong showing in 2017, Democrats in the Garden State went into Election Night with an incumbent Democratic governor and majorities in both chambers of the state legislature. Democratic support ultimately slipped relative to Trump-era elections, but a strong baseline helped Democrats avoid more significant losses. While incumbent Governor Phil Murphy ultimately won, becoming the first New Jersey Democrat re-elected to the office in decades, Republicans narrowed their statewide losses, picked up seats in the legislature, and knocked off a powerful Senate Democrat. 

Research Report
Gaining a 360-Degree View of Your Customers

With so many different ways of doing business with customers, including mobile apps, loyalty programs, third-party delivery and online ordering, QSRs are collecting more first-party data than ever to create a personalized experience. Unfortunately, data from each of those sources tends to reside in its own silo and its own format, making it difficult to understand the customer journey across channels and seize opportunities to deliver the right message at the right moment.

Research Report
2022 Holiday Giving Season: Donor Research

Access the Analysis Work Email* First Name* Last Name* Please leave this field empty. Civis Analytics recently surveyed ~2,000 Americans in order to better understand what donors are planning for…

Research Report
Key Takeaways from the 2021 Virginia Election

Access the Analysis Work Email* First Name* Last Name* Please leave this field empty. Civis Analytics recently surveyed ~2,000 Americans in order to better understand what donors are planning for…

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Build a Disciplined Data Science Team

The data-driven ideal looks a little different for every organization, but generally they share the common theme that the organization has a culture of turning to data for guidance in making important decisions. This whitepaper is for the data scientist who finds themself, or their team, in a spot where they’re ready to be more be more effective.

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The Civis Guide to Analytics Maturity

Your organization needs to make the right decisions when it comes to finding and engaging consumers. You are striving to use data, not a gut feeling, to guide your efforts. We're here to help you make the right decisions about how you make decisions.

Research Report
With Opioid Addiction Treatments, Education is Key

The rate at which people are dying of opioid overdoses in America is accelerating. Medication-assisted treatment (MAT) alongside harm-reduction measures such as needle exchanges and supervised injection facilities have proven successful in other countries, but have failed to gain support in the U.S. We set up a Creative Focus test to determine where popular support currently stands on MAT and needle exchanges, and which messages impact support levels.

Research Report
Empowering the Public Sector with Data Science

Every day, state, county, and municipal governments improve citizen-facing services through the power of data science. Although it might sound complicated, “data science” simply means leveraging technology to find patterns in data. Identifying these patterns helps organizations better understand their business, communities, or the environment in which they operate.

Research Report
Understanding Retail Clinic Patients

In the last decade, the number of U.S. retail clinics — medical clinics located in other businesses, such as grocery stores or pharmacies — has grown significantly. By 2017, the number of retail clinics grew almost 5x since 2006, and total sales by retail clinics grew 3x between 2010 and 2016.

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How Do You Persuade People to Get a Flu Shot? Emphasize How it Can Help Others.

The 2017–18 flu season was the worst in many years. The Center for Disease Control (CDC) estimated roughly 80,000 Americans died as a result of the flu last season, well above any other season’s total in the last 40 years. In addition, the vaccination rate among adults was down to only 37.1%, the lowest in at least seven years, and well below the CDC’s goal of 70%. We set up a randomized controlled trial using our on-demand Creative Focus tool to determine what types of messages may be most effective in persuading people to get a flu shot.

Research Report
Census 2020 Participation: It’s All About the Message

The 2020 Census is approaching, and people are increasingly concerned about the quality of the count—for good reason. To better understand how to improve 2020 Census response rates, we set up a Creative Focus test to determine likelihood to complete, encourage peers to complete, and efficacy of messaging.

Research Report
Urgent care? Emergency room? Virtual care? Americans struggle in knowing where to go for medical care.

With the rise of nontraditional, often lower-cost healthcare provider outlets such as retail clinics, urgent care centers and telemedicine alternatives, patients have more choices for where to seek medical care than ever before.

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City of Houston and Civis Analytics Report Details Methodology for Smarter, More Accurate Disaster Recovery

After Hurricane Harvey, the stakes were high for the City of Houston in correctly accounting for the full costs of the storm on the city's housing. Between 2015 and Harvey in August 2017, Houston experienced five federally-declared flooding disasters, meaning that many Houstonians had yet to recover from previous storms when Harvey struck.

Research Report
Clinical Trial Recruitment: Understanding Participation and Strategies for Boosting Enrollment

Clinical trials are vital to medical research as they’re often the best and only way to test new interventions, such as treatments or drugs. However, recruiting subjects — especially from demographic or socioeconomic groups that are typically underrepresented in research — is often a major challenge for study coordinators. We examined some of the barriers to clinical trial participation and suggest some outreach strategies that may improve enrollment.

Research Report

Our Method. Your Mission. Let’s Collaborate.

You have a unique audience to reach. Let’s make sure your message gets the engagement it deserves. That’s the heart of our method.