Problem 3: Static Reporting Doesn’t Inform Real-time Fundraising Decisions
Because so many nonprofits manually pull data to compile reports, numbers are often weeks old and outdated. What if your Executive Director or board wants to see a live performance of your mid-level donor list? The numbers will never be truly accurate because the report is static and doesn’t show live data.
The data shows us that digital donors tend to be less loyal, which means your digital marketing tactics must be tracked and adjusted constantly to maintain effectiveness. At a minimum, your systems need to be able to identify matches across channels, and you need to know what tactics are working with reporting that gives you insights within 24 hours.
Solution: Civis is proud to power live reporting – empowering every team within an organization with up-to-date and accurate data. This game-changer will allow teams throughout an organization to make critical decisions based on the most accurate reporting possible. On Civis Platform, native integrations with commonly used CRMs enable data teams to eliminate the need for manual reporting.
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