Today’s modern fundraising, outreach, and advocacy programs require reaching your target audience across many different platforms. You have to meet them where they are, and they are all over the place. They can be on the internet, answering a door knock, or walking into your event. Organizations collect data on these individuals in each location, but this creates disparate data sets containing the same individuals. You want to tailor your email campaign to make asks based on events someone has attended, and text based on their donation history. You need a Golden identity list, with a 360 degree view of your audience and members. Civis Platform steps up to this challenge with its Identity Resolution IDR offering, a comprehensive solution to unify and deduplicate person level data across multiple sources. Let’s delve into what Civis IDR is all about and why it matters.
Civis IDR holds significant importance for nonprofit organizations, serving as a linchpin in their efforts to effectively fulfill their missions. By consolidating and deduplicating person level data across multiple sources, IDR enables nonprofits to gain a comprehensive understanding of their constituents, donors, and beneficiaries. This unified view not only enhances operational efficiency but also enables more targeted and personalized outreach, ultimately fostering stronger relationships and deeper engagement with stakeholders. Moreover, the accuracy and reliability of IDR empower nonprofits to make data-driven decisions, optimize resource allocation, and measure the impact of their programs with greater precision. In a sector where every dollar and every interaction counts, the ability to harness the power of identity resolution can be transformative, enabling non-profits to maximize their impact and drive positive change in their communities. Several obstacles stand in the way of this:
Civis IDR embodies key principles to ensure its effectiveness:
Civis IDR tackles the challenges of managing and making sense of personal level data head-on. It takes one or more data sources about people and identifies matches among the person records, thereby determining which records correspond to the same individuals. The Civis IDR product follows a multi-step process providing critical artifacts to data teams enabling a high level of confidence in how they operate:
The impact of IDR has been apparent to those that use it for years, but it has never been easier to make IDR a part of your ETL processes. From having an updated user experience that places IDR in the center of your Civis Platform Workflows to expanded API functionality, IDR now has what you need to make it an integral part of your data processes. This new update includes:
Civis Platform has a big roadmap for 2024 to help our organizations on their AI journey. We can’t wait to see how you put IDR to use to maximize your team’s impact.
If you’re excited about sharing more of the data that is driving your work with your stakeholders, we invite you to reach out to our team of experts. Let us guide you through the process, answer any questions you may have, and help you create and share your services.
