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Why Demographic Models Are Essential to Understanding and Reaching Key Audiences

Election results come down to two factors — which individuals will vote, and whom they will vote for — resulting in two parallel objectives for political advocacy groups and campaigns. …

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Nonprofit Data Transformation

Nonprofits often struggle on their journey to become data-driven. Here are the common reasons why — and a better, more tailored way forward. Membership nonprofits have always faced unique challenges…

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Using Data to Overcome the Digital Divide

The digital divide — the gulf between communities with ready access to modern information and communications technologies, and those without — impacts millions of Americans spanning generations, demographics, and geographies. Civis's solution to bridging the digital divide is the DEIC — a suite of modeled and curated data to help understand the issue through the lenses of: affordability, accessibility, and adoption.

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Establishing a Data-driven Decision Making Culture for Your Workplace

The foundation of a successful and efficient data-driven culture lies in the data itself — consolidating and cleaning it, making it securely available to all relevant stakeholders, and ensuring its insights are accurate, actionable, and readily accessible to the decision makers steering the organization’s future. Many continue to grapple with this digital transformation, however: in fact, only one in four organizations has established a truly data-driven environment.

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Public Data Isn’t Enough to Bridge the Digital Divide

The digital divide — the schism separating citizens with efficient access to modern information and communications technologies from those without — continues to disrupt the lives of millions of Americans…

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How Our Civis Platform Data Workbench Evolved in 2022 — and What’s Ahead for 2023

Civis Analytics never stops working to improve Civis Platform, our flagship all-in-one data warehouse and analytics engine. With 2022 winding down and 2023 on the horizon, what better time to…

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Drive better audience insights in 2023 using Civis Platform

Whether you’re a veteran Platform user or just interested to learn more about some of our more advanced Platform tips and tricks, be sure to tune in! Unlock more value from your data through new Civis Platform updates — we’ve been hard at work implementing feature improvements, strengthening integrations, and rolling out new products in Civis Platform.

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How Civis Platform Helped LCV Go from Two Internal Data Teams to Zero Data Sync Issues

Image provided by League of Conservation Voters THE CHALLENGE The League of Conservation Voters (LCV) drives environmental progress through political action, leveraging its national advocacy movement, 30 state affiliates, and…

Case Study
How the Continuous Improvement Process Guided the Latest Civis Platform Updates

In my previous post, I discussed how Civis Analytics leverages continuous improvement (CI) to make a better product. This follow-up post addresses new and upcoming updates to our Civis Platform,…

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How Civis Uses Continuous Improvement to Build a Better Data Platform

Software-as-a-Service (SaaS) platforms enable continuous, on-the-fly improvement without complex, lengthy installation and update processes. This means we can update Civis Platform in the background, usually without any outage or client…

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How Civis Platform Transformed PMI’s Data to Boost the Fight Against Malaria

THE PROBLEM Photo by Moses Senesie, MOHS, March 2021 The U.S.President’s Malaria Initiative (PMI), a U.S. government initiative created to dramatically reduce malaria deaths and illnesses across sub-Saharan Africa, set…

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Research Report
Filling in the Data Gaps of At-Home COVID-19 Testing

Publicly-available data on COVID-19 case counts and positivity rates might not be as accurate with the prevalence and use of at-home test kits. Civis's own Ryan Jewell went to find out if a data gap exists and how to fill it with survey data.

Research Report
How to Automate Your Data Workflows With Civis Platform

More and more nonprofit organizations are investing in data infrastructure, and nearly all of them face the same looming question: should we build, or should we buy? Each option offers its own pros and cons, and determining which is right for you isn’t always easy.

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Fully Utilize Data to Give IIJA Funding Applications a Boost

The Infrastructure Investment and Jobs Act (IIJA) allocates billions of dollars for state and local governments as they strive to close the digital divide. Though each state is promised at least $100 million, additional money will be distributed based on a complicated series of calculations and other information that applicants submit. Including all possible helpful data can give agencies a boost as they seek to unlock IIJA funding.

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Build vs. Buy

More and more nonprofit organizations are investing in data infrastructure, and nearly all of them face the same looming question: should we build, or should we buy? Each option offers its own pros and cons, and determining which is right for you isn’t always easy.

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What Political Campaigns Can Learn From Commercial Marketing Success

Whether promoting people (political candidates, for example), places (travel destinations), or things (consumer packaged goods), digital marketers of all stripes face many of the same fundamental challenges, like attribution issues…

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Finding Your Next Supporter: How to Use Your Data to Grow Your Base

Like every nonprofit, you need to grow and diversify your base of support to ensure you’re able to continue your mission-driven work, both now and in the future. This is easier said than done, but the organizations that get it right in 2022 — by utilizing a thoughtful blend of data science and technology, and asking the right questions — will reap the rewards.

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Our Method. Your Mission. Let’s Collaborate.

You have a unique audience to reach. Let’s make sure your message gets the engagement it deserves. That’s the heart of our method.