Segment Mapping Dashboard
Understand risk in your community & better understand your HTC segments
Census Intelligence Center brings together a unique set of tools that will ensure that all stakeholders have a shared understanding of their key Hard to Count (HTC) populations and how best to reach them
Find the Best Message
The right messaging can significantly impact census response rates. Civis can offer our quantitative message testing infrastructure, Creative Focus, to determine the most impactful message for each audience in your specific community.
Profile the Right Audience
Outreach through local community partners will drive response rates. Do you know the demographic breakdown of your low-internet-penetration population, or the young and mobile population? Audience Profiler provides rich demographic profiles of key populations of interest through an easy-to-use interface.
Get Responses Fast
During the census fielding process, the Census Bureau will release nightly response rate data by census tract. Civis will provide a daily update of this data, map it to your geography, and compare that information with previous response patterns to identify areas that have lower-than- expected response rates.
Identify the most impactful message
Determine the most impactful messaging for reaching out to your community about the Census. We'll arm your team with our quantitative message testing infrastructure, Creative Focus to test how audiences will react to your Census 2020 campaign pre-launch.
Save & activate your audiences
Outreach through local community partners will drive response rates - but are you aware of what population each partner is trying to reach, and what the potential impact on response rates could be? Audience Profiler provides rich demographic profiles of key populations of interest through an easy-to-use interface.
Monitor responses with precision
With access to our Response-Rate Tracker, you'll have access to a daily customized update of Census response data mapped to your geography. This will include a comparison to previous response patterns to identify areas that have lower-than-expected response rates, allowing your team to reallocate resources where they're needed most.
Are you ready for a demo?
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Get in touch with us today to schedule a live demo of the Census Intelligence Center, using real data. Our Census experts will guide you through the tools and resources available within the Census Intelligence Center and show you how the tool can be used to best support your 2020 Census outreach efforts.
Response Rate Tracker
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