THE CHALLENGE Every media company today is under increasing pressure to optimize their marketing dollars to retain and increase viewership. Discovery, Inc. is a global leader in entertainment, with 19…
Data Governance: a broad, boring-sounding term that can cover just about anything — legal compliance, security checklists, data audit trails.
But in reality, data governance is about having a data strategy that improves how you engage with your donors. We’re here to clear it up for you and to help add some rigor so all your teams who touch your data will have shared “rules of the road” that help everyone create, manage, and leverage organizational data more effectively.
Defining clear roles and guidelines for curating clean, actionable data allows your nonprofit to better use that data to power your decision-making and respond to engagement signals in real time, driving a better experience for your members.
So how do you get to a data governance program to work for you? Join us for a live webinar July 10 at 1pm ET, where we’ll help you map out your data governance plan to:
Lack of data governance can create frustration for both your staff and your supporters, like accidentally soliciting a $25 donation from a high-dollar donor who just gave a major gift — yikes. A robust data governance program helps keep all the moving pieces in sync, so you’re able to better engage with your members and donors. So let’s chat about how we get there.
Senior Applied Data Scientist at Civis Analytics
Founder and Principal at Skeleton Key Strategies
Director, Philanthropy Systems & Data Management at Feeding America
Nonprofit Partnerships at Civis Analytics