Our testing solution focuses on causation to show how persuasive your ads are amongst your most important audiences.
Creative Focus is designed to help organizations identify their best message, and then target the right people at the right time. Take a look at how Creative Focus works
Creative Focus gave us timely data to make informed messaging decisions.”
Brands, campaigns, and nonprofit organizations have already leveraged Creative Focus to improve their ad buys and digital targeting. Our technology utilizes randomized control trial experiments to quantify the exact persuasiveness of your ads among key audience subgroups you care about.
With research indicating minimal correlation between popularity and action, we don’t focus on vanity metrics like clicks or shares. We measure the true incremental impact of an ad so you know with confidence which message will deliver results — and with whom.
Run multiple image, message and video ad tests, and access the results in a matter of days. You’ll have a clear understanding of which ads will persuade and help achieve your goals.
Creative Focus measures potential negative impact of an ad, so you can avoid spending money on messaging that could directly hinder your efforts or tarnish your image.