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The more you know: how third-party data delivers a complete QSR customer picture

How well do you know your customers?  We mean, really know them.  Not just how they behave when interacting with your quick-service restaurants, but what they do when they’re out…

Blog Post
A diagram of the types of data flowing into an individual's profile
How identity resolution enables 360-degree views of QSR customers

Wondering why your customer loyalty is lackluster? Struggling to achieve optimal ROI for your loyalty program?  You’re not alone. According to a recent report from Nation’s Restaurant News and Informa…

Blog Post
Person behind the counter of a coffee shop assisting a customer with checkout.
Using Data To Intensify QSR Customer Loyalty

Fast food consumers hunger for greater personalization and expanded digital options. Here’s how a major U.S. breakfast chain leverages its first-party data to satisfy that demand, develop new products and services, and nurture fierce devotion.

Blog Post
Empowering the Public Sector with Data Science

Every day, state, county, and municipal governments improve citizen-facing services through the power of data science. Although it might sound complicated, “data science” simply means leveraging technology to find patterns in data. Identifying these patterns helps organizations better understand their business, communities, or the environment in which they operate.

Research Report
Understanding Retail Clinic Patients

In the last decade, the number of U.S. retail clinics — medical clinics located in other businesses, such as grocery stores or pharmacies — has grown significantly. By 2017, the number of retail clinics grew almost 5x since 2006, and total sales by retail clinics grew 3x between 2010 and 2016.

Research Report
Human Rights Campaign
Data Integration & Identity Resolution for the Human Rights Campaign

THE CHALLENGE The Human Rights Campaign (HRC), the nation’s largest civil rights organization working for LGBTQ equality, had millions of records in its CRM database and an increasing number of…

Case Study
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Optimizing Media Strategy for Discovery, Inc.

THE CHALLENGE Every media company today is under increasing pressure to optimize their marketing dollars to retain and increase viewership. Discovery, Inc. is a global leader in entertainment, with 19…

Case Study
Lyric opera ticket voting
Lyric Opera Case Study

Most arts nonprofits face a similar challenge: modify their programming and marketing efforts in order to manage aging audiences, technological disruptions, and changes in cultural consumption. Lyric Opera of Chicago…

Case Study
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How Civis Platform helped transform CRM strategy at Pampered Chef

Pampered Chef is the premier seller of high-quality kitchen solutions, and for every item sold, there’s a data point about the product and who bought it. As the company grew,…

Case Study

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