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Implementing a constituent relationship management (CRM) tool, or migrating to a new platform, is one of the most important steps a data-driven nonprofit can take. The CRM is a mission-critical piece of technology, and for many nonprofits, it’s the cornerstone of their engagement tech stack.
But is your CRM alone enough to turn your data into analytical insights? Developing a true 360-degree view of your supporters and executing analytics-powered campaigns often requires an array of technology and expertise that goes far beyond the CRM. When nonprofits rely on this tool to be all things to all people, it can lead to frustrated users, technical debt, and an incomplete picture of your donors and supporters.