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    Introduction

    Clinical trials are vital to medical research as they’re often the best and only way to test new interventions, such as treatments or drugs. However, recruiting subjects — especially from demographic or socioeconomic groups that are typically underrepresented in research — is often a major challenge for study coordinators. We examined some of the barriers to clinical trial participation and suggest some outreach strategies that may improve enrollment.

    About Civis Analytics

    At Civis, we take a science-first approach to solving business problems using person-level data. With a blend of proprietary technology and statistical advisory services, we help public and private sector organizations find, understand, and connect with the people they care about, so they can stop guessing and start using statistical proof to guide decisions. We know others use “data science” and “analytics” as buzzwords, but at Civis we don’t stand for fluff, and we will always deliver scalable products and technologies — not PowerPoints — to drive your business forward.