Long before Americans cast their ballots in the 2022 midterm election, Civis Analytics built demographic models predicting which registered voters were and were not likely to vote, as well as identifying the general characteristics of the substantial number of citizens likely to register late in the cycle. These models were used by Civis clients to predict the outcomes of races and to allocate resources for persuading likely voters to support their candidate.
Now that the dust has settled and the ballots have been counted, Civis is ready to reveal how our models fared — whether the people our model said were more likely to vote really did vote, and whether, on aggregate, we predicted the right composition of the electorate across demographics like race, education, and age. Download the research report Who Turned Out to Vote in 2022? A Post-mortem of the Civis Midterm Voter Turnout Model for answers to questions including:
At Civis, we take a science-first approach to solving business problems using person-level data. With a blend of proprietary technology and statistical advisory services, we help public and private sector organizations find, understand, and connect with the people they care about, so they can stop guessing and start using statistical proof to guide decisions. We know others use “data science” and “analytics” as buzzwords, but at Civis we don’t stand for fluff, and we will always deliver scalable products and technologies — not PowerPoints — to drive your business forward.