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How For Our Future Uses Civis Platform’s Query Tool to Define and Refine Voter Outreach Success

The Challenge For Our Future Action Fund organizes and mobilizes voters the old-fashioned way: through grassroots, one-on-one engagement.   The nonprofit builds progressive power through voter engagement and community organizing to…

Case Study
How nonprofits can elevate market segmentation strategies with data science

Market segments are crucial to any data-driven campaign effort: whether it’s direct marketing, fundraising, relationship building, or a product launch, segmentation ensures that the right messages get to the right individuals, and in just the right way. Many nonprofits already understand the importance of segmentation. But what they often don’t realize is there are cutting-edge approaches available that significantly upgrade their existing segmentation strategies.

Research Report
How data infrastructure investment transforms member-driven organizations

While data is an increasingly vital tool for member-driven organizations, too many of these groups are stymied by CRM systems that fail to deliver the features and functionality required to…

Blog Article
How Civis Platform Centralized NRDC’s Data and Galvanized Supporter Insights

The Challenge The Natural Resources Defense Council (NRDC), a national membership-driven organization dedicated to fighting climate change was struggling to connect with its millions of supporters — and data silos…

Blog Post
Data-driven Best Practices for Nonprofit Donor Management

Building a cohesive strategy for donor management isn’t easy but it doesn’t have to be painful either. Success really comes down to two things:  Knowing who you’re talking to Knowing how…

Blog Article
Discover Your Community’s Path to Overcoming the Digital Divide

For all the talk of automation, artificial intelligence, and machine learning in the data science world today, curious and motivated people are still the most important component of a successful team. But building a team full of these bright people is much easier said than done. In this on-demand session, we’ll take a look at the composition of a best-in-class data science team, and help you understand how to build out the function in your organization.

Blog Post
New ‘digital equity’ data, mapping tools opened to state and local agencies

How to Create an Analytics Tech Stack That Maximizes the Value of Your Organization’s Data

The modern analytics tech stack features a range of software tools to help nonprofit, advocacy, and political organizations better leverage the data they collect and make more informed, data-driven decisions.…

Blog Article
The Forest, The Trees, and the Guiding Star: How a CRM Helps — and Doesn’t Help — Your Nonprofit’s Data Journey

Implementing a constituent relationship management (CRM) tool, or migrating to a new platform, is one of the most important steps a data-driven nonprofit can take. The CRM is a mission-critical piece of technology, and for many nonprofits, it’s the cornerstone of their engagement tech stack. But is your CRM alone enough to turn your data into analytical insights? Developing a true 360-degree view of your supporters and executing analytics-powered campaigns often requires an array of technology and expertise that goes far beyond the CRM. When nonprofits rely on this tool to be all things to all people, it can lead to frustrated users, technical debt, and an incomplete picture of your donors and supporters.

Blog Post
How Digital Inclusion Officials Are Closing the Digital Divide in America’s Biggest Cities

Summary: Digital inclusion — ensuring that all individuals and communities, including the most disadvantaged, have access to and use of critical information and communication technologies — is one of the…

Blog Article
How Data Science Gives Small and Midsize Brands a Competitive Edge Against Big Brands

Blog Post
How Government Can Use Better Outreach to Aid Constituents

Note: An earlier version of this article was published on The $46.5 billion Emergency Rental Assistance program — created to assist U.S. households unable to pay rent or utilities…

Blog Article
What’s next for QSRs: Three strategies to boost success in 2022 and beyond

From the meteoric rise of digital ordering to the aggressive expansion of outdoor dining, the COVID-19 pandemic has drastically changed the ways in which quick-service restaurants operate — and left…

Blog Post
How QSRs can use audience segmentation to supersize marketing impact

With nearly 200,000 quick-service restaurants across the U.S., grabbing — and holding — the attention of consumers is no easy feat. Yet as more quick-service restaurants become data-driven, the ability…

Blog Post
Mid-Level Donors: Using Data Science and Civis Platform to Upgrade Donors

There’s one immutable fact in fundraising: it’s easier to get an existing donor to give again than it is to convince a new donor to give for the first time. But how do you convince those existing donors to give more than they ever have, or with more regularity? In this on-demand session, the Human Rights Campaign’s (HRC) Deputy Director of Data and Analytics, Summer Putnam, will walk you through how the organization utilized Civis Platform to identify and upgrade donors to a higher tier of giving.

Blog Post
The more you know: how third-party data delivers a complete QSR customer picture

How well do you know your customers?  We mean, really know them.  Not just how they behave when interacting with your quick-service restaurants, but what they do when they’re out…

Blog Article
Using Data To Intensify QSR Customer Loyalty

Fast food consumers hunger for greater personalization and expanded digital options. Here’s how a major U.S. breakfast chain leverages its first-party data to satisfy that demand, develop new products and services, and nurture fierce devotion.

Blog Post
Empowering the Public Sector with Data Science

Every day, state, county, and municipal governments improve citizen-facing services through the power of data science. Although it might sound complicated, “data science” simply means leveraging technology to find patterns in data. Identifying these patterns helps organizations better understand their business, communities, or the environment in which they operate.

Research Report

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You have a unique audience to reach. Let’s make sure your message gets the engagement it deserves. That’s the heart of our method.