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Why Demographic Models Are Essential to Understanding and Reaching Key Audiences
Why Demographic Models Are Essential to Understanding and Reaching Key Audiences

Election results come down to two factors — which individuals will vote, and whom they will vote for — resulting in two parallel objectives for political advocacy groups and campaigns. …

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2022 Midterm Turnout Model

Long before Americans cast their ballots in the 2022 midterm election, Civis Analytics built demographic models predicting which registered voters were and were not likely to vote, as well as…

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Using Data to Overcome the Digital Divide
Using Data to Overcome the Digital Divide

The digital divide — the gulf between communities with ready access to modern information and communications technologies, and those without — impacts millions of Americans spanning generations, demographics, and geographies. Civis's solution to bridging the digital divide is the DEIC — a suite of modeled and curated data to help understand the issue through the lenses of: affordability, accessibility, and adoption.

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Public Data Isn’t Enough to Bridge the Digital Divide

The digital divide — the schism separating citizens with efficient access to modern information and communications technologies from those without — continues to disrupt the lives of millions of Americans…

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How Our Civis Platform Data Workbench Evolved in 2022 — and What’s Ahead for 2023
How Our Civis Platform Data Workbench Evolved in 2022 — and What’s Ahead for 2023

Civis Analytics never stops working to improve Civis Platform, our flagship all-in-one data warehouse and analytics engine. With 2022 winding down and 2023 on the horizon, what better time to…

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Drive better audience insights in 2023 using Civis Platform

Whether you’re a veteran Platform user or just interested to learn more about some of our more advanced Platform tips and tricks, be sure to tune in! Unlock more value from your data through new Civis Platform updates — we’ve been hard at work implementing feature improvements, strengthening integrations, and rolling out new products in Civis Platform.

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Bipartisan Messaging Q&A Part 1

The Illinois Safety, Accountability, Fairness and Equity-Today (SAFE-T) Act, signed into law in January 2021 by Governor J.B. Pritzker, enacts extensive reform impacting many areas of the state’s criminal justice…

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Fully Utilize Data to Give IIJA Funding Applications a Boost

The Infrastructure Investment and Jobs Act (IIJA) allocates billions of dollars for state and local governments as they strive to close the digital divide. Though each state is promised at least $100 million, additional money will be distributed based on a complicated series of calculations and other information that applicants submit. Including all possible helpful data can give agencies a boost as they seek to unlock IIJA funding.

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What Political Campaigns Can Learn From Commercial Marketing Success

Whether promoting people (political candidates, for example), places (travel destinations), or things (consumer packaged goods), digital marketers of all stripes face many of the same fundamental challenges, like attribution issues…

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Which Americans are on the wrong side of the digital divide?

Civis Analytics set out to remedy this dearth of reliable data on the nation’s digital divide, using our always-on national survey infrastructure to collect insights government agencies can use to more effectively and cost-efficiently address the digital needs of the communities they serve.

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2020 Senate Creative Testing Analysis

Market segments are crucial to any data-driven campaign effort: whether it’s direct marketing, fundraising, relationship building, or a product launch, segmentation ensures that the right messages get to the right individuals, and in just the right way. Many nonprofits already understand the importance of segmentation. But what they often don’t realize is there are cutting-edge approaches available that significantly upgrade their existing segmentation strategies.

Research Report
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How For Our Future Uses Civis Platform’s Query Tool to Define and Refine Voter Outreach Success

The Challenge For Our Future Action Fund organizes and mobilizes voters the old-fashioned way: through grassroots, one-on-one engagement.   The nonprofit builds progressive power through voter engagement and community organizing to…

Case Study
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How nonprofits can elevate market segmentation strategies with data science

Market segments are crucial to any data-driven campaign effort: whether it’s direct marketing, fundraising, relationship building, or a product launch, segmentation ensures that the right messages get to the right individuals, and in just the right way. Many nonprofits already understand the importance of segmentation. But what they often don’t realize is there are cutting-edge approaches available that significantly upgrade their existing segmentation strategies.

Research Report
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How Civis Platform Centralized NRDC’s Data and Galvanized Supporter Insights

The Challenge The Natural Resources Defense Council (NRDC), a national membership-driven organization dedicated to fighting climate change was struggling to connect with its millions of supporters — and data silos…

Case Study
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Data-driven Best Practices for Nonprofit Donor Management

Building a cohesive strategy for donor management isn’t easy but it doesn’t have to be painful either. Success really comes down to two things:  Knowing who you’re talking to Knowing how…

Blog Article
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Persuasion is the most important part of messaging. Here’s the right way to test for it.

Advertising is omnipresent in American life. Advertisers spent a total of $49.1 billion on television commercials in 2021, up 6 percent year over year, pitching everything from cars to crypto…

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StateScoop
New ‘digital equity’ data, mapping tools opened to state and local agencies

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How Data Science Gives Small and Midsize Brands a Competitive Edge Against Big Brands

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