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2020 Senate Creative Testing Analysis

Market segments are crucial to any data-driven campaign effort: whether it’s direct marketing, fundraising, relationship building, or a product launch, segmentation ensures that the right messages get to the right individuals, and in just the right way. Many nonprofits already understand the importance of segmentation. But what they often don’t realize is there are cutting-edge approaches available that significantly upgrade their existing segmentation strategies.

Research Report
How For Our Future Uses Civis Platform’s Query Tool to Define and Refine Voter Outreach Success

The Challenge For Our Future Action Fund organizes and mobilizes voters the old-fashioned way: through grassroots, one-on-one engagement.   The nonprofit builds progressive power through voter engagement and community organizing to…

Case Study
How nonprofits can elevate market segmentation strategies with data science

Market segments are crucial to any data-driven campaign effort: whether it’s direct marketing, fundraising, relationship building, or a product launch, segmentation ensures that the right messages get to the right individuals, and in just the right way. Many nonprofits already understand the importance of segmentation. But what they often don’t realize is there are cutting-edge approaches available that significantly upgrade their existing segmentation strategies.

Research Report
How Civis Platform Centralized NRDC’s Data and Galvanized Supporter Insights

The Challenge The Natural Resources Defense Council (NRDC), a national membership-driven organization dedicated to fighting climate change was struggling to connect with its millions of supporters — and data silos…

Case Study
Data-driven Best Practices for Nonprofit Donor Management

Building a cohesive strategy for donor management isn’t easy but it doesn’t have to be painful either. Success really comes down to two things:  Knowing who you’re talking to Knowing how…

Blog Article
Persuasion is the most important part of messaging. Here’s the right way to test for it.

Advertising is omnipresent in American life. Advertisers spent a total of $49.1 billion on television commercials in 2021, up 6 percent year over year, pitching everything from cars to crypto…

Blog Post
New ‘digital equity’ data, mapping tools opened to state and local agencies

Blog Post
How Data Science Gives Small and Midsize Brands a Competitive Edge Against Big Brands

News
Key Takeaways From the New Jersey 2021 Elections

Based on a very strong showing in 2017, Democrats in the Garden State went into Election Night with an incumbent Democratic governor and majorities in both chambers of the state legislature. Democratic support ultimately slipped relative to Trump-era elections, but a strong baseline helped Democrats avoid more significant losses. While incumbent Governor Phil Murphy ultimately won, becoming the first New Jersey Democrat re-elected to the office in decades, Republicans narrowed their statewide losses, picked up seats in the legislature, and knocked off a powerful Senate Democrat. 

Research Report
What’s next for QSRs: Three strategies to boost success in 2022 and beyond

From the meteoric rise of digital ordering to the aggressive expansion of outdoor dining, the COVID-19 pandemic has drastically changed the ways in which quick-service restaurants operate — and left…

Blog Article
12 predictions about the trends that will shape smart cities in 2022

Blog Post
How and why the digital divide is more important than ever

They say a picture is worth a thousand words, and arguably no picture says more about the realities of digital inequality than a viral photo disseminated across social media in…

Blog Article
How QSRs can use audience segmentation to supersize marketing impact

With nearly 200,000 quick-service restaurants across the U.S., grabbing — and holding — the attention of consumers is no easy feat. Yet as more quick-service restaurants become data-driven, the ability…

Blog Post
Mid-Level Donors: Using Data Science and Civis Platform to Upgrade Donors

There’s one immutable fact in fundraising: it’s easier to get an existing donor to give again than it is to convince a new donor to give for the first time. But how do you convince those existing donors to give more than they ever have, or with more regularity? In this on-demand session, the Human Rights Campaign’s (HRC) Deputy Director of Data and Analytics, Summer Putnam, will walk you through how the organization utilized Civis Platform to identify and upgrade donors to a higher tier of giving.

Blog Post
2022 Holiday Giving Season: Donor Research

Access the Analysis Work Email* First Name* Last Name* Please leave this field empty. Civis Analytics recently surveyed ~2,000 Americans in order to better understand what donors are planning for…

Research Report
Key Takeaways from the 2021 Virginia Election

Access the Analysis Work Email* First Name* Last Name* Please leave this field empty. Civis Analytics recently surveyed ~2,000 Americans in order to better understand what donors are planning for…

Research Report
Using Data To Intensify QSR Customer Loyalty

Fast food consumers hunger for greater personalization and expanded digital options. Here’s how a major U.S. breakfast chain leverages its first-party data to satisfy that demand, develop new products and services, and nurture fierce devotion.

Case Study
Using Data Science for User-centric Design in Food Stamp Signups

mRelief, a non-profit working to increase access to SNAP benefits (food stamps), in collaboration with data science firm Civis Analytics, today released new research quantifying how a more flexible benefits application…

Case Study

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