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    Executive Summary

    Your organization needs to make the right decisions when it comes to finding and engaging consumers. You are striving to use data, not a gut feeling, to guide your efforts. We’re here to help you make the right decisions about how you make decisions.

    Written by Civis Directors of Data Science Katie Malone and Skipper Seabold, this guide is meant to help your team:

    • Build, maintain and utilize a great data set
    • Create a culture that appreciates and prioritizes data
    • Employ software that lets work happen
    • Empower the right people and processes
    • Embrace the science and methods that help your organization adapt to change

    About Civis Analytics

    At Civis, we take a science-first approach to solving business problems using person-level data. With a blend of proprietary technology and statistical advisory services, we help public and private sector organizations find, understand, and connect with the people they care about, so they can stop guessing and start using statistical proof to guide decisions. We know others use “data science” and “analytics” as buzzwords, but at Civis we don’t stand for fluff, and we will always deliver scalable products and technologies — not PowerPoints — to drive your business forward.