Audience Builder
Audience Builder turns "the audience we just talked about" into a campaign-ready list your team can push live before the meeting is over.
Move from audience idea to campaign activation in minutes, not days.
“Lapsed donors, ages 25–44, across our 12 priority states.”
Target Lapsed Donors · Q3 Outreach
From audience idea to campaign activation in minutes, not days.
Tell Audience Builder who you need. "Lapsed major donors in California who gave more than $100 last year." No SQL, no ticket, no waiting.
Audience Builder reads your data schema and translates your request into a precise, auditable filter set. You see the count in seconds.
Push directly to NGP VAN, Meta, Salesforce, or your data warehouse, before the meeting is over. Every audience ships with a complete filter record.
The traditional list request takes days: file the ticket, wait for the query, review, revise, repeat. Audience Builder collapses that into a conversation. Describe who you want. See the count. Refine. All before the meeting ends.
No more downloading a CSV, emailing it to ops, waiting for it to land in the campaign tool, and praying nothing got reformatted. Audience Builder pushes the list straight to the platform your team is launching from.
NGP VANField & organizingMetaPaid socialSalesforceCRM & campaigns12s
From describing your audience to seeing the count.
Internal benchmark · Q4 2025
3 days → 3 min
Typical cycle time from audience idea to campaign-ready list.
Pilot cohort, Q4 2025
100%
Of audiences ship with a complete record of every filter applied, ready for compliance review.
Every audience, by design
0
New tools for your team to learn or manage. Works on top of the data you already have.
Architecture
From the fundraising team to the field, every campaign function gets the same in-meeting speed, on the audiences they need, the way they're already structured.
Fundraising
Build the segments your fundraisers need: major-donor pulls, lapsed-giver recovery, end-of-year asks. All without filing a request to the data team.
Mobilization & Organizing
Organizers pull the universes their programs depend on and refresh them as the program evolves, without a data team intermediary.
Advocacy & Action
Cut audiences by action history, issue area, and engagement, so you can mobilize the right people at the right moment.
Communications & Membership
Segment members and subscribers for retention, reengagement, and content campaigns. By behavior, not guesswork.
Paid Media
Build seed audiences for paid social, lookalike candidate sets, and platform suppression lists, without exporting raw data files.
Our campaign team used to queue up list requests three days out. Now they build and tune their own audiences while we're still in the meeting, and we see every filter they used.
The audiences your campaign team builds are still your audiences. On your data, in your environment, with your permissions. We remove the bottleneck without removing the guardrails.
No new data store to stand up. No row-level data leaving your environment to reach the AI model. No separate permission system to maintain. Audience Builder runs against your existing warehouse and respects the access controls already in place.
Inside your own environment, on the Civis Platform. It queries your existing data warehouse directly. There's no second data store to provision or keep in sync.
Your natural-language prompt, your dataset's schema (column names and remarks), and, for list filters, the distinct values for categorical columns. Your actual data never leaves your environment and never reaches the AI model.
Yes. Every audience exposes its full filter list. You can edit filters in a structured UI, keep chatting, or both. The plain-English interface is a starting point, not a lock-in.
Any table in your data warehouse with a description and per-column notes. Your admin chooses which datasets to enable; once configured, an audience is permanently bound to the dataset it was built against.
Exports go directly to NGP VAN, your data warehouse, or CSV today, with Meta and Salesforce coming soon. Every export carries a full record of the filters used, so you can always trace a campaign result back to the audience that drove it.
Audience Builder is available to Civis customers, and to new teams as part of a guided pilot. Request a demo and we'll scope a short pilot against one of your datasets.