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Like every nonprofit, you need to grow and diversify your base of support to ensure you’re able to continue your mission-driven work, both now and in the future. This is easier said than done, but the organizations that get it right in 2022 — by utilizing a thoughtful blend of data science and technology, and asking the right questions — will reap the rewards.
But there’s a catch: As the volume of data generated by nonprofits continues to grow, so too does the challenge of effectively leveraging this asset to expand your base of support. Simply put, with more data comes more challenges, but there is no rule book for using this data, and few resources illuminating a path forward.