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    Market segments are crucial to any data-driven campaign effort: whether it’s direct marketing, fundraising, relationship building, or a product launch, segmentation ensures that the right messages get to the right individuals, and in just the right way.

    Many nonprofits already understand the importance of segmentation. But what they often don’t realize is there are cutting-edge approaches available that significantly upgrade their existing segmentation strategies.  

    About Civis Analytics

    At Civis, we take a science-first approach to solving business problems using person-level data. With a blend of proprietary technology and statistical advisory services, we help public and private sector organizations find, understand, and connect with the people they care about, so they can stop guessing and start using statistical proof to guide decisions. We know others use “data science” and “analytics” as buzzwords, but at Civis we don’t stand for fluff, and we will always deliver scalable products and technologies — not PowerPoints — to drive your business forward.