Media Attribution & Optimization
Allocate your marketing budget to get the best possible outcomes and understand the impact of your efforts using our media attribution and optimization technologies.Get in Touch
Sparklight is attribution software built by data scientists that gives marketers deep insight into which campaigns, creatives, and audiences are driving incremental growth.
Civis Media Optimizer connects your target audience with our rich viewing database. Proprietary algorithms choose the combination of shows that provide the most efficient audience exposure to meet your goals. Detailed recommendations by ireach, frequency, content type, daypart, and broadcast vs. cable allow you to optimize TV buys at the most granular level.