Measure, Analyze, Improve

Media Attribution & Optimization

Allocate your marketing budget to get the best possible outcomes and understand the impact of your efforts using our media attribution and optimization technologies.

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Civis Attribution

Civis Attribution gives you the deep performance insights you need with an approach that measures the incremental impact of your marketing campaigns, allowing you to identify areas of strength - or diminishing returns - at the person, ad, site, or channel level. By combining cross-channel measurement and leading data science methodology, you can optimize your marketing outreach and cut costs.

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Civis Media Optimizer

Civis Media Optimizer connects your target audience with our rich viewing database. Proprietary algorithms choose the combination of shows that provide the most efficient audience exposure to meet your goals. CMO offers detailed recommendation reports including reach, frequency, content type, daypart, and broadcast vs. cable. When you’re ready, easily download the recommended media schedule for negotiations and implementation.

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Optimize spend to drive the most incremental conversions

Our technology closes the loop on your digital advertising efforts, allowing you to move your dollars from what isn’t working. Stop advertising to customers that were already going to convert and isolate the audiences that need to be convinced.

Replace counting with true measurement

Our attribution goes beyond counting impressions, clicks, and conversions to help you understand how your advertising is driving performance. Civis Attribution software helps you understand the impact of audience versus message, and how customers engage with your brand across your campaigns and creatives.

Understand the incremental impact of every dollar you spend

Civis technology takes the data you have and enhances it with data science so you can compare performance across channels, markets, or products to make the smartest budget allocation decisions. Become a data-driven decision maker and stop making budget allocation decisions based on last year’s numbers.
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Discovery is expanding our data-driven decision making and Civis Analytics helps us track the behavior of our superfans across platforms and build stronger consumer engagement across brands.”

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