“We’re always looking at the same segments, we’re always looking at the same data, we’re always accessing the latest analysis that we’ve done within Civis Platform, so that’s really helped in being that guiding, unifying force for all stakeholders.”
Break down silos and democratize data access throughout the organization to fuel more confident, clear-eyed strategic decisions, as well as more efficient collaboration across teams and departments.
Eliminate duplicate customer profiles to personalize messaging efforts, improve attribution, and develop a comprehensive knowledge of how consumers interact with your brand, from market impression to purchase.
Leverage third-party data to supplement existing customer data files, and create new audiences for more accurate engagement on a broader scale — e.g., pursuing prospects who purchased similar products from a competitor or partner.
Evolve from a one-to-many marketing approach to true one-to-one interaction by segmenting relevant groups who share behaviors or attributes, and personalizing messages to customers within each segment.
Resources
Data is revolutionizing how QSRs build customer loyalty and boost revenue. Here’s how it works.
Learn how we helped McDonald’s boost same-store sales 3–5x with a data-driven marketing strategy.
