THE CHALLENGE Every media company today is under increasing pressure to optimize their marketing dollars to retain and increase viewership. Discovery, Inc. is a global leader in entertainment, with 19…
We empower leading global brands
Track your brand and communications performance over time with more accurate data that’s proven to be trusted in the most high stakes scenarios.
Determine the most impactful messages and creative by audience before you’re in market by using science’s gold standard, randomized controlled trials.
Identify opportunities for growth using research and modeling to reach more high value consumer targets.
Enable enterprise marketing decisions for every campaign, message, and tactic to make your marketing more effective and predictive.
Define your highest value customers, segment the market to find them, and drive efficient growth.
Clean and unified data supports clear and important missions. Here’s how that works in the world.
Pampered Chef is the premier seller of high-quality kitchen solutions, and for every item sold, there’s a data point about the product and who bought it. As the company grew,…
Background: Civis began a data technology partnership with McDonald’s North America Marketing and Data Science teams in late 2017, and — after a year and a half of keeping our…