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Our testing solution focuses on causation to show how persuasive your ads are amongst your most important audiences.

Leverage data-driven message testing

Creative Focus is designed to help organizations identify their best message, and then target the right people at the right time. Take a look at how Creative Focus works

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“Using the right messaging with the right audience in the right place is critical to a successful communications strategy.

Creative Focus gave us timely data to make informed messaging decisions.”

Director of Communications, Policy and Advocacy
Erika Briceño Howard
Director of Communications, Policy and AdvocacyUnited Nations Foundation

A Record of Success

Brands, campaigns, and nonprofit organizations have already leveraged Creative Focus to improve their ad buys and digital targeting. Our technology utilizes randomized control trial experiments to quantify the exact persuasiveness of your ads among key audience subgroups you care about.

Metrics That Matter

With research indicating minimal correlation between popularity and action, we don’t focus on vanity metrics like clicks or shares. We measure the true incremental impact of an ad so you know with confidence which message will deliver results — and with whom.

Learn Fast

Run multiple image, message and video ad tests, and access the results in a matter of days. You’ll have a clear understanding of which ads will persuade and help achieve your goals.

Avoid Adverse Reactions

Creative Focus measures potential negative impact of an ad, so you can avoid spending money on messaging that could directly hinder your efforts or tarnish your image.

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Interested in hearing more specifics about Creative Focus?

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