Audience Center is a no-code solution for users like marketers and strategists to identify and engage their most valuable audiences. Organizations can research, cut, and export lists of individuals, with the option to activate audiences through a range of channels.
Use our software to bring all your data into a single place. Build and use predictive models to generate key insights into your customers and prospects, identify where to find them, and determine the messages that are driving action.
Empower your marketing and outreach teams to cut their own lists and control the audience parameters on the fly. This level of independence frees up your data team’s time as well as encourages more customized approaches to your outbound marketing efforts. Layer in our data modeling services to further unlock the potential of your data.
Your business is complex and your customers aren’t one-dimensional, so the more data you have when making decisions, the better those decisions will be. Our proprietary dataset with thousands of models will jump-start your analytics efforts.
Individual-level media consumption, purchase history, and hundreds of other variables are available seamlessly alongside your first-party data, or as standalone data so you can see everyone, not just those who you know already exist.
Audience Center was designed based on deep understanding of data, models, and how to best present all the information you need in a way that surfaces the most important insights. Quickly segment your audiences of interest using data, understand what makes the segments unique, and know who to focus on to meet your goals.
The digital divide in the United States is poised to leave millions of Americans behind as more and more of our social infrastructure requires a broadband connection.
Motivating vaccine-hesitant populations became increasingly urgent during the COVID-19 pandemic.