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How For Our Future Uses Civis Platform’s Query Tool to Define and Refine Voter Outreach Success

The Challenge For Our Future Action Fund organizes and mobilizes voters the old-fashioned way: through grassroots, one-on-one engagement.   The nonprofit builds progressive power through voter engagement and community organizing to…

Case Study
How nonprofits can elevate market segmentation strategies with data science

Market segments are crucial to any data-driven campaign effort: whether it’s direct marketing, fundraising, relationship building, or a product launch, segmentation ensures that the right messages get to the right individuals, and in just the right way. Many nonprofits already understand the importance of segmentation. But what they often don’t realize is there are cutting-edge approaches available that significantly upgrade their existing segmentation strategies.

Research Report
How data infrastructure investment transforms member-driven organizations

While data is an increasingly vital tool for member-driven organizations, too many of these groups are stymied by CRM systems that fail to deliver the features and functionality required to…

Blog Article
How Civis Platform Centralized NRDC’s Data and Galvanized Supporter Insights

The Challenge The Natural Resources Defense Council (NRDC), a national membership-driven organization dedicated to fighting climate change was struggling to connect with its millions of supporters — and data silos…

Blog Post
Follow This Four-phase Process to Move Your Organization From Spreadsheets to Data Tools

Most organizations know the importance of data for effective decision-making. They want to get better data analytics capabilities into the hands of their staffers, and they want to build fully…

Blog Article
Data-driven Best Practices for Nonprofit Donor Management

Building a cohesive strategy for donor management isn’t easy but it doesn’t have to be painful either. Success really comes down to two things:  Knowing who you’re talking to Knowing how…

Blog Post
How to Create an Analytics Tech Stack That Maximizes the Value of Your Organization’s Data

The modern analytics tech stack features a range of software tools to help nonprofit, advocacy, and political organizations better leverage the data they collect and make more informed, data-driven decisions.…

Blog Post
The Forest, The Trees, and the Guiding Star: How a CRM Helps — and Doesn’t Help — Your Nonprofit’s Data Journey

Implementing a constituent relationship management (CRM) tool, or migrating to a new platform, is one of the most important steps a data-driven nonprofit can take. The CRM is a mission-critical piece of technology, and for many nonprofits, it’s the cornerstone of their engagement tech stack. But is your CRM alone enough to turn your data into analytical insights? Developing a true 360-degree view of your supporters and executing analytics-powered campaigns often requires an array of technology and expertise that goes far beyond the CRM. When nonprofits rely on this tool to be all things to all people, it can lead to frustrated users, technical debt, and an incomplete picture of your donors and supporters.

Blog Post
Data is essential to closing America’s digital divide. Here’s the insight we need, and how to use it.

About 80 miles inland from the Gulf of Mexico, nestled between the Rio Grande River and the Mexican border, sits Pharr, Texas. Home to a fast-growing economy and a young,…

Blog Article
Gaining a 360-Degree View of Your Customers

With so many different ways of doing business with customers, including mobile apps, loyalty programs, third-party delivery and online ordering, QSRs are collecting more first-party data than ever to create a personalized experience. Unfortunately, data from each of those sources tends to reside in its own silo and its own format, making it difficult to understand the customer journey across channels and seize opportunities to deliver the right message at the right moment.

Blog Post
How and why the digital divide is more important than ever

They say a picture is worth a thousand words, and arguably no picture says more about the realities of digital inequality than a viral photo disseminated across social media in…

Blog Article
How QSRs can use audience segmentation to supersize marketing impact

With nearly 200,000 quick-service restaurants across the U.S., grabbing — and holding — the attention of consumers is no easy feat. Yet as more quick-service restaurants become data-driven, the ability…

Blog Post
The more you know: how third-party data delivers a complete QSR customer picture

How well do you know your customers?  We mean, really know them.  Not just how they behave when interacting with your quick-service restaurants, but what they do when they’re out…

Blog Post
How identity resolution enables 360-degree views of QSR customers

Wondering why your customer loyalty is lackluster? Struggling to achieve optimal ROI for your loyalty program?  You’re not alone. According to a recent report from Nation’s Restaurant News and Informa…

Blog Post
Using Data To Intensify QSR Customer Loyalty

Fast food consumers hunger for greater personalization and expanded digital options. Here’s how a major U.S. breakfast chain leverages its first-party data to satisfy that demand, develop new products and services, and nurture fierce devotion.

Blog Post
Empowering the Public Sector with Data Science

Every day, state, county, and municipal governments improve citizen-facing services through the power of data science. Although it might sound complicated, “data science” simply means leveraging technology to find patterns in data. Identifying these patterns helps organizations better understand their business, communities, or the environment in which they operate.

Research Report
Understanding Retail Clinic Patients

In the last decade, the number of U.S. retail clinics — medical clinics located in other businesses, such as grocery stores or pharmacies — has grown significantly. By 2017, the number of retail clinics grew almost 5x since 2006, and total sales by retail clinics grew 3x between 2010 and 2016.

Research Report
A Technical Guide to how Civis Identity Resolution Works

Many organizations cannot at scale identify person-level records which represent the same individuals within and across data sources based on personally identifiable information to increase the efficiency of their analytics and targeting initiatives. Civis Analytics' Identity Resolution tool solves this problem. In this whitepaper we expose some of the science and data engineering that goes into this type of solution.

Research Report

Our Method. Your Mission. Let’s Collaborate.

You have a unique audience to reach. Let’s make sure your message gets the engagement it deserves. That’s the heart of our method.