New Civis Research: How to talk about the COVID-19 Vaccine
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Civis Data Science | 9.24.20

COVID-19 Impact Research

Consumer Insights
Team Civis

With funding from the Bill & Melinda Gates Foundation, Civis Analytics is conducting ongoing research to study the social, economic and educational impacts of COVID-19 in America. Research is conducted at a national level as well as deep dives in Florida, Texas, Washington, Ohio and New York.


National Highlights from September 17-21 Survey

School Reopenings

As schools reopened around the country, we continued polling about parent and school actions. 38.1% of parents of K-12 students across the US say that they have disenrolled their children from the school they were originally supposed to attend this year in response to school reopening plans, on par with 39.7% of K-12 parents in mid-August. Of those K-12 parents that disenrolled their children, 58.7% have enrolled their child or children in an online program, 26.8% have enrolled in a public school, and 22.0% have made plans to homeschool their student(s). 81.6% of K-12 parents who disenrolled their children say that they will re-enroll their children back into the original school once it is safe to do so, tracking with the 83.3% of K-12 parents who said in mid-August that they would re-enroll their children into the original school. 

30.2% of US parents of K-12 students report that their children are attending all in-person classes, 51.4% report that their children are attending all remote classes, and 18.4% report a hybrid of in-person and remote.

Most parents of K-12 students would be more willing to send their children to school if safety measures are taken (between 55.0% – 62.8% for each measure), and even more think that their children’s schools have been able to implement those measures at least somewhat successfully (between 70.0% – 80.5% for each measure).  The safety measures that K-12 parents believe their children’s schools have been the most successful in implementing are increasing cleaning and disinfecting of facilities (80.5%), providing masks and hand sanitizer (78.9%), and requiring sick students and staff to stay home (78.5%). In general, those same safety measures that K-12 parents report as being at least somewhat successful align with those that they thought would be the most likely to be successful when asked in the last wave. The one exception is enforcing social distancing; whereas in mid-August, parents were least confident in schools’ abilities to implement social distancing in classrooms and hallways (64.0% thought it was likely that implementation would be successful), in this current wave, 78.1% of K-12 parents say their schools have been very or somewhat successful in implementing social distancing in classrooms and hallways.

How successful has your children’s school been in implementing each of the following safety measures? (% of K-12 parents who responded “Very successful” or “Somewhat successful”)
US Margin of Error = 2.6%

Safety Measure Implementation

Postsecondary Education Transitions

We have also continued polling about postsecondary plans of high school seniors as they returned to school. 72.7% of national parents of high school seniors report that their child is planning to apply to four-year colleges this fall, tracking with 73.2% of parents of high school seniors in mid-August; of those, 61.6% say they and their child feel ‘Very prepared’ to navigate the college financial aid process, compared to 2.3% who feel ‘Not at all prepared.’ 78.8% of US parents of high school seniors say that their child has been in touch with a school guidance counselor to make plans for after graduation, similar to 75.3% of parents of high school seniors in mid-August.

Attitudes toward Coronavirus

Overall, 43.0% of US adults say that they are ‘Very concerned’ about Coronavirus (COVID-19), down slightly from 46.7% reported in our last wave of research in August. Concern about Coronavirus (COVID-19) is now back around June levels, after seeing an increase in concern in the US overall over June and July.

Attitudes concern level

52.0% of US adults are more concerned than before due to COVID-19 cases increasing in some areas, particularly around college campuses, compared to 42.1% who have maintained the same concern level and 5.6% who are less concerned than before. 40.0% of US adults believe students being irresponsible and not following guidelines set by their college or university is the most important factor contributing toward the increase in COVID-19 cases around college campuses, followed by the college and universities not putting into place necessary precautions for students to return to campus (13.1%) and the spread of COVID-19 being unpredictable (also 13.1%).

These reactions are somewhat similar to the reactions to surges in certain states last month, when US adults said the most important factor is that people living in those states are not following guidelines for social distancing and wearing masks in public. The other top reported factors were state governments choosing to reopen too quickly and the federal government not setting appropriate guidelines for all states to follow.

In this most recent wave (September 17-21), there has been a slight shift away from thinking state actions have been insufficient. 32.3% of US adults now report that they wish their state would do even more (down from 37.1% in mid-August). 39.4% say the steps have been appropriate given the serious nature of the crisis, 15.3% say some of the steps are important, but overall they go too far, and 9.0% believe everyone is overreacting.

Which statement best reflects your feelings about closures, restrictions, and other steps that the state of [STATE NAME]* has taken to slow the spread of the virus?
* Each respondent was asked about their home state
US Margin of Error = 1.4%

State Order Reaction

Overall, US adults continue to be largely in favor of preventative measures. 80.8% agree that social/physical distancing and shelter-in-place orders have been successful in slowing the spread of COVID-19, and 82.6% agree that social/physical distancing is difficult by worth it, while only 38.4% say they want to get back to normal, even if it means risking another outbreak. 

In terms of coping behaviors, US adults have, on average, spent time on social media on 4.1 days in the last week, made time to relax on 4.1 days in the last week, and connected with family friends on 3.9 days in the last week. 79.5% of US adults have left the house to shop for groceries at least once a week, whereas 6.9% have not left their home for grocery shopping in at least two weeks. This level of activity is up from activity in mid-April (66.8% of US adults buying groceries outside at least once a week), when most shelter-in-place orders were active. 53.58% of US adults have gone out for take-out at least once a week, whereas 22.1% have not left their home for take-out in at least two weeks. This level of activity is up from activity in mid-April (42.5% of US adults leaving their home at least once a week for take-out), when most shelter-in-place orders were active.



Responses were gathered through online web panels and weighted to accurately reflect the entire adult U.S. population. Questions were fielded September 17-21, 2020 (8,188 respondents).


Download Quick Takes From Prior Waves

Deep dive analysis is available at a national level and starting in Wave 4, for certain states.

Sept. 17-21, 2020:      National | Florida | New York | Washington | Texas | Ohio

August 20-23, 2020:  National | Florida | New York | Washington | Texas | Ohio

July 17-20, 2020:       National | Florida | New York | Washington | Texas | Ohio

June 25-28, 2020:      National | Florida | New York | Washington | Texas | Ohio

June 09-14, 2020:      National | New York | Washington | Ohio

May 22-26, 2020:      National | Florida | New York | Washington | Texas | Ohio

May 08-10, 2020:      National | Florida | New York | Washington | Texas

April 23-26, 2020:     National | Florida | New York | Washington

April 17-19, 2020:     National

April 10-12, 2020:     National

April 02-04, 2020:     National


Click Here to View and Download All Toplines From Prior Waves >> 


This data has been shared with the Understanding Coronavirus in America Study led by the USC Dornsife Center for Economic and Social Research.