THE CHALLENGE Every media company today is under increasing pressure to optimize their marketing dollars to retain and increase viewership. Discovery, Inc. is a global leader in entertainment, with 19…
Data is the lifeblood of innovation and insight. Civis Analytics’ intuitive technology and deep expertise unlock the audience intelligence, engagement, and growth that propel leading-edge organizations of all shapes and sizes — and we can transform your organization, too. Here’s how.
Our analysts can quickly and easily pull data-driven answers to questions around optimization, trade-offs, and scenario-planning.”
Data is priceless. But too often it is fragmented — scattered, duplicated, and trapped inside silos. Unifying, cleansing, and centralizing this data is essential to extracting its true potential and deriving insights to fuel innovation, boost customer engagement, and gain a competitive advantage.
Civis’s data solutions are revolutionizing the way organizations like yours aggregate, access, and apply their data, so you can maximize its potential and deliver the right message to the right people at the right time, every time.
Break down silos and consolidate your data in one location.
Eliminate duplicate profiles and establish a 360-degree perspective on each customer.
Amplify insights — and fill in knowledge gaps — with third-party data from a trusted partner.
Make clean, comprehensive data available to stakeholders throughout the organization.
Clean, centralized, enriched data is fundamental to understanding your audience’s wants and needs, personalizing their experiences, and consistently delivering products and services that stand out from the crowd.
The goal is to enhance your mission. The path is through centralized, enriched data. The path is yours. Let’s find out how to get there.
Civis offers solutions tailored expressly to the challenges facing your organization.
Break down silos and consolidate all of your data using a secure, cloud-based platform built for teams like yours, by teams like yours. Automate workflows, collaborate across teams, and deliver comprehensive insights ready for analysis and action.
Make strategic decisions faster and with absolute confidence, fueled by the most accurate, timely, and relevant survey and analytics data. Augment your insights with Civis’s demographic, attitudinal, and behavioral data points to target the outcomes you want.
Survey participants are sometimes dishonest in their responses, inattentive while answering, or in a rush to get through the questions. This behavior is called satisficing. The following post explores how satisficing affects survey results, how Civis neutralizes its impact, and which measures must be taken to address increasingly poor respondent data quality.