Acquisition Match-Back Attribution

Campaign Breakdown — Multi-Campaign Comparison

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Campaign	Mail Date	Total Promoted	DM Responders	DM Revenue	Online Attr. Gifts	Online Revenue	Gift Count Lift	Revenue Lift

Source Code Breakdown

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Source Code	List / Segment	Qty Promoted	DM Responders	DM Resp Rate	DM Gift Amt	DM Avg Gift	Online Attr Gifts	Online Attr Amt	Total Attr Gifts	Total Attr Amt	Total Attr Rate

Select a campaign to populate the source code table.

Donor Demographic Profile Comparison

■ Direct Mail ■ Online Attributable % distribution within each channel group

Gender

Marital Status

Presence of Children

Age Range

Generational Cohort

Income Range

Wealth Rating

Demographics sourced from Constituent Master File and third-party overlay data. Distributions shown as % of each channel group (DM Responders vs. Online Attributable). Note: mock data shown; connect to live data for actual constituent demographics.

Geographic Distribution — Donors by State

Shading = total attributed donors per state

Fewer donors

More donors Hover over any state for detail

Donor-Level Attribution Detail

Constituent ID	City	State	Source Code	List / Segment	Mail Date	Gift Date	Days from Mail	Attribution Window	Gift Amount	Channel	Gift Type

City / State sourced from Constituent Master File and Acquisition Promotional Finder #. Match-back gifts identified via constituent ID linkage within 60-day attribution window.

Campaign Breakdown — Multi-Campaign Comparison

Source Code Breakdown

Attribution by Time Window from Mail Date

Gift Channel Comparison

Donor Demographic Profile Comparison

Geographic Distribution — Donors by State

Donor-Level Attribution Detail