Say goodbye to ineffective, touch-based attribution models that only measure the correlation of ads against decisions. Sparklight uses advanced machine learning models to provide cross-channel analysis on which marketing tactics are truly delivering the greatest ROI.
Sophisticated machine learning models identify which marketing levers are driving incremental growth.
Analyze the metrics that matter, from app downloads or website purchases to in-store visits or brand awareness.
Sparklight’s models are built using randomized control trials, known as the gold standard of scientific research.
Top data scientists will oversee Sparklight implemention so it meets your unique needs.
Sparklight’s holistic incremental measurement and user-friendly UI gives marketers and data scientists the power to: