Civis Media Optimizer | Civis Analytics

Civis Media Optimizer

Making TV buying as precise as buying digital.

Application Overview
Application Overview

Find the audience with the biggest impact

Civis Media Optimizer helps you look beyond the big game and the Sunday night awards show toward the programs, channels, and dayparts that your people are actually watching. Designed and used by our own data scientists, this TV advertising analytics tool enables more informed and efficient TV buys.

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Civis Media Optimizer

What You Need to Know

What It Does
It automates individual decision-making across channels, networks, and dayparts
Who It's For
Media buyers, planners, and strategists
The Data
Nielsen and ComScore viewership data, plus client first-party CRM and market research data
Integrates with Media Math, Turn, and other common buying platforms