Decision Applications | Optimization & Allocation | Civis Analytics

Decision Applications

Purpose-built tools that help you make data-driven decisions.

Our Decision Applications
Our Decision Applications

Tools that put data science in the hands of decision-makers

Users need only know how to drag and drop in order to take advantage of everything that data science has to offer. Our decision applications include our curated workflows from time-tested scripts and resource allocation models—all packaged up so that they’re easy to use.

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Applications Overview

The power of data science for business users

Civis Explore Icon

Consumer Analysis

Learn more about your existing customers and find more like them.

Civis Explore 

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Surveys & Research

Find out what questions to ask, who to ask, and get the answers you need.

Civis Research 

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Media Planning

Bring individual-level viewership targeting to your media strategy and marketing optimization.

Civis Media Optimizer 

Discover the answers to your organization’s toughest questions

Civis Explore
Civis Explore

Customer data amplified

Free to start using with a simple setup, Civis Explore includes 10 preloaded demographics and gives organizations the ability to compare their lists with our database of 220 million Americans. Marketers can map trends, compare and visualize data, and pinpoint exactly who their best customers are.

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Civis Research
Civis Research

Timely, accurate survey responses

Civis Research takes our years of political forecasting expertise, pairs it with best-practice survey methodology, and puts it directly in the hands of marketing analysts and strategists. Find out how people feel about your brand and the marketplace, and get the answers in elegant, easy-to-decipher visualizations.

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Civis Media Optimizer
Civis Media Optimizer

Media planner’s ace in the hole

Civis Media Optimizer helps organizations with marketing budget allocation so that they can reach the people who are most likely to respond to their messages, for the least amount of money.

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