Segmentation and Audience Targeting Consulting | Civis Analytics

Targeting Strategy

Service Overview
Service Overview

Reach the right people at just the right time


Cut through the noise and clutter to focus on people who are most likely to respond well to your messaging. Enhance your understanding of your customers and go beyond them to identify new, promising prospects. Our survey-based behavioral targeting and national database give you access to additional data and primary research that identify the people you should be going after.

Work with us

Targeting Strategy

What We Do


Data
Enhance your existing lists with our data
Analytics
Set up analytics, look-alike modeling, and survey-based modeling
Results
Identify new customers that best fit a profile for customer acquisition and retention, and prospect targeting

How We Help


Consumer Acquisition Analytics
Consumer Acquisition Analytics

Identify valuable new targets.

We fine-tune your targets based on potential value, conversion likelihood, or any other metric that matters to you. This helps you pinpoint exactly which people or segments you should be trying to reach.

Consumer Retention Analytics
Consumer Retention Analytics

Hold on to existing customers.

Save time and resources and set yourself up for success. We help you identify the people who are most likely to disengage, and which retention interventions are the most effective at preventing churn.

Prospect Targeting
Prospect Targeting

Contact new, loyal customers.

We use look-alike modeling, survey-based modeling, audience targeting, and more to find the best solution to reach new customers, donors, volunteers, and voters. And not just any customers—ones who are more likely to stick around.