Resource Allocation

Service Overview
Service Overview

Get more donations, votes, recruits, or viewers


We deliver more reach and better engagement, all while reducing your spend and using resources in places where messages will perform best. We help you fine-tune your strategy, focus your energy, and grow your audience.

Work with us

Resource Allocation

What We Do


Data
Use campaign budgets, TV spend, your consumer data, our national database
Analysis
Map consumer data to US population, allocation of resources across media channels
Results
Maximized TV spend, retail optimization, political optimization recommendations

How We Help


Media Marketing Optimization
Media Marketing Optimization

Spend money smarter.

Want help maximizing the marketing effectiveness of your media spend? We’ve got you. We’ll help you optimize your TV spend advertising or allocate campaign budgets across media channels to more effectively reach and engage your target audiences.

Civis Media Optimizer

Political Campaign Optimization
Political Campaign Optimization

Better outcomes on election day.

Where you spend your time and money can make or break a race. We provide specific recommendations on where to advertise, knock on doors, set up phone banks, and spend the candidate’s time.

Retail & Location Optimization
Retail & Location Optimization

Be where your customers are.

We use advanced behavioral analytics to optimize retail planning so that you can be near your highest value customers. Our team maps your consumer data to the US population and highlights the most strategic locations.