Message Effectiveness

Service Overview
Service Overview

Create better, more effective communication


Our extensive database and modeling methodology give us a much more precise estimate of what people will do in the future. We make individual-level predictions about your customers that tell you what kind of ads to run, which ones will ring true, and which people will respond the best.

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Message Effectiveness

What We Do


Data
Apply quantitative market research and run persuasion models on our database
Analysis
Run concept testing, advertising effectiveness testing, custom surveys and brand positioning
Results
Predictions that identify the most effective messages for your audience, or the best people to target

How We Help


Message Testing
Message Testing

Determine what will resonate.

We create custom survey questions that measure the impact of text, audio, video, and visuals. Our randomized controlled experiments and survey research quickly and efficiently identify the most and least effective messages for specific audiences.

Brand Positioning
Brand Positioning

Understand how the public sees you.

We apply quantitative market research to help you understand the current public perception of your brand. Then we help you position your brand, candidate, or cause in a way that will resonate with your target audience.

Persuasion Modeling
Persuasion Modeling

Fine-tune your messaging.

Using proprietary techniques, we identify an individual’s likelihood to be persuaded by a particular message. We map a smaller audience’s reactions onto the national public in order to better understand how the message would perform with a different audience.