Learn how your customers behave and find more like them
Enhance your data with our national database (or use our database solo) to get more valuable global consumer insights and more meaningful segments. You’ll find out how your customers feel about you, how they differ from each other and the general population, how to hold onto them, and how to find more like them.
What We Do
- Clean existing data and enhance it with ours
- Analyze your customers, create data-driven marketing segmentation, and build an analysis infrastructure
- Find out customers’ buying behavior and demographics like education level, whether they’re likely to be parents, and more
How We Help
Data Integration & Enhancement
Cleaner, more robust data.
The first step is unifying, cleaning, and understanding your data sources. Once that’s done, we’ll enhance it with our national consumer database of 220 million Americans that includes variables like demographic information and buying behavior.
Understand your audience.
Whether your audience includes customers, students, voters, or employees, we provide valuable insights. Find out things like their education level, whether they’re likely to be parents, and so much more.
Precise, meaningful segments.
Using our advanced statistical models, we map groups onto the entire population at the individual level so that you can better segment your voters, customers, donors, constituents, or employees. We go beyond traditional demographic segmentation by applying machine learning to historical purchasing behavior.