Data science is our business, and we use it to empower yours
We transformed the role of data analytics in political campaigns to win President Obama’s reelection in 2012, and today we bring this individual-level campaign-style targeting to business problems across industries. We use our national consumer database, our platform, and the minds behind the data revolution in politics to help organizations find answers to data science problems large and small.
What We Do
- Make sense of your data or use ours, create new data via evidence-driven research tactics
- Build persuasion models, design and test outreach to those most at risk of churning, teach you to use our business intelligence tools
- Reduced cost per acquisition, customer segmentation, engagement prioritization, target marketing
How We Help
Optimize on past success and future potential.
We build lookalike and prospect models to pinpoint the people most likely to become new users and sharers in your active markets and beyond. This helps us find the people who most closely match the profile of your current customers, and who meet a certain set of behavioral, attitudinal, and economic criteria that make them strong fits.
Surveys & Data Matching
Truth straight from the source.
We match our extensive, national database to yours and build models that help you reach out to people who look like your current customers. Our cost-effective, industry-leading BI analytics and survey methodology goes beyond what people say and gets at the truth of what they really think, to better predict how they’ll behave in the future.
Modeling & Message Testing
Be sure the work you’re doing is hitting the mark.
We help you use and test models against previous methods to validate what you’re doing, and to measure the uplift in things like: CRM conversions of active users, direct mail campaigns, digital/social platform campaigns, geographic-targeted out-of-home campaigns, and addressable and targeted TV media ad spends.