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    Executive Summary

    Many organizations cannot at scale identify person-level records which represent the same individuals within and across data sources based on personally identifiable information to increase the efficiency of their analytics and targeting initiatives. Civis Analytics’ Identity Resolution tool solves this problem. In this whitepaper we expose some of the science and data engineering that goes into this type of solution. We discuss:

    • the IDR process
    • evaluating matching results
    • scalability

    About Civis Analytics

    At Civis, we take a science-first approach to solving business problems using person-level data. With a blend of proprietary technology and statistical advisory services, we help public and private sector organizations find, understand, and connect with the people they care about, so they can stop guessing and start using statistical proof to guide decisions. We know others use “data science” and “analytics” as buzzwords, but at Civis we don’t stand for fluff, and we will always deliver scalable products and technologies — not PowerPoints — to drive your business forward.