Press Release | 6.19.19
News & Insights
Blog Post | 11.14.18
Bringing Big Data to Big Macs: Lessons from McDonald’s Successful Adoption of Data Science for Personalized Marketing
Civis began a data technology partnership with McDonald’s North America Marketing and Data Science teams in late 2017, and — after a year and a half of keeping our heads down — we jointly presented some of our key learnings recently at Advertising Week in New York.