Ad Age
Leverage our proprietary consumer database and survey and modeling products to create high-value custom audiences for your campaigns. These audiences are designed at the individual level, and consist of those people most likely to respond to you (or your client's) outreach or engagement initiatives.
Determine which pieces of creative are most impactful across different audience segments utilizing our survey technology. Use data to ensure each person in your target audience sees the message most likely to make an impact on them.
Using our attribution and optimization technology, measure the impact of campaigns and attribute that impact across different activation channels. Gain an objective read on what’s working, as well as a data-driven way to optimize future campaigns.