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Campaign Lifecycle Support

Campaign Lifecycle

Plan Your Buy

Target customized audiences with the right message at the right time using our data-powered platform. Determine the ROI of campaigns, and optimize current and future outreach and engagement initiatives by leverage our measurement and attribution technology.

Build High-performing Audiences

Our proprietary consumer database, survey, and modeling products allow you to create high-value custom audiences for your campaigns. These audiences are designed at the individual level, and consist of those people most likely to respond to outreach or engagement initiatives.

Measure, Attribute, and Optimize

Measure the impact of campaigns and attribute that impact across activation channels using our attribution and optimization technology. Know with confidence what’s working and what’s not, so you’re spending your money wisely.

Testing for Persuasion and Backlash

Accurately Test Messaging

Determine which messages are most persuasive — and which may backfire — across different audience segments using Creative Focus. We minimize bias using the randomized controlled trial framework, widely considered the gold standard in social science.

Accurately Test Creative

Accurately test pieces of creative to determine optimal performance across different audience segments. We use our industry-leading methodology to deliver you timely, accurate, and scientifically-rigorous results.

Surveys

Produce the accurate, timely, and relevant survey data and insights you need to move your organization forward. Our services and survey products are thoughtfully constructed to truly answer the questions that your organization wants to ask. With results delivered in days not weeks.

Testing

Resource Center

Media Measurement In Action

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“Civis’s tools empower my team to make data-driven decisions on 100+ advertising campaigns per year as we engage our superfans and build stronger consumer engagement across all platforms.”

SVP, Media Strategy & Analytics
Seth Goren
SVP, Media Strategy & AnalyticsDiscovery, Inc.

Attribution and Insights

Accurate Attribution so You Can Make the Right Investments

Identify areas of strength — or diminishing returns — with channel-level all the way down to person-level detail. By combining cross-channel measurement and leading data science methodology, Civis Attribution gives you the crucial knowledge that can optimize your marketing outreach for growth and cost savings.

Enable Precision Targeting for Campaigns and Activations

Audience Center, which offers a single source of truth for data-driven customer segmentation, prioritization, and targeting. Users can build and deploy our time-tested and scientifically-rigorous predictive models to understand who they need to reach, how best to reach them, and what to say to change behavior.

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We have the insights and expertise to help you optimize and iterate your media mix.