With the COVID-19 vaccine now available to all US adults, Civis Analytics updated its survey question tracking vaccine hesitancy to determine unvaccinated respondents’ likelihood of getting the vaccine.
Per our most recent model, as of June 14 an estimated 29% of US adults are hesitant to receive the COVID-19 vaccine, a 10% drop in hesitancy compared to our February 2021 estimates.
Americans ages 35–49 and Black adults are the demographic groups that experienced the largest vaccine hesitancy decline:
Among 35–49-year-olds, vaccine hesitancy decreased from 47% in February 2021 to 32% in June 2021.
Among Black adults, vaccine hesitancy decreased from 46% in February to 31% in June.
While we are seeing vaccine hesitancy fall among all subgroups, as of June 2021 the demographic groups that remain the most hesitant to get the COVID-19 vaccine include:
Young adults (38% of 18–34-year-olds are hesitant to get the vaccine)
Rural residents (38% are hesitant to get the vaccine)
For more information on how hesitancy has changed over time, see our recent blog post.
Overcoming COVID-19 Vaccine Hesitancy
Achieving herd immunity against COVID-19 hinges on ensuring vaccine supply and demand. With supply gaining momentum, the focus now shifts to boosting demand and neutralizing hesitancy to take the vaccine as it becomes widely available — and as the map above illustrates, there is much work to be done. Civis Analytics knows from past experience supporting large-scale public outreach efforts that a campaign-style approach, fueled by smart data analysis and underpinned by technology, achieves results. We offer ready-made tools to scientifically validate which vaccine adoption and acceptance messages resonate most deeply with target audiences. Please view the adjacent video for information on using this vaccine hesitancy map. For insight into how Civis’s online message testing tool enables public health outreach that is clearer, more concise, and ultimately more convincing, check out the blog posts below.